Carvel vs Heidi's Brooklyn Deli Franchise Comparison

Below is an in-depth analysis and side-by-side comparison of Carvel vs Heidi's Brooklyn Deli including start-up costs and fees, business experience requirements, training & support and financing options.

Start-Up Costs and Fees
 
Carvel Franchise
Heidi's Brooklyn Deli Franchise
Investment $250,600 - $415,500$300,000 - $400,000
Franchise Fee $30,000$35,000
Royalty Fee $2.44/gal.6%
Advertising Fee $2.13/gallon-
Year Founded 19341994
Year Franchised 19472004
Term Of Agreement 20 years15 years
Term Of Agreement 20 years15 years
Renewal Fee Then current fee-


Business Experience Requirements
 
Carvel Franchise
Heidi's Brooklyn Deli Franchise
Experience
  • General business experience
    		• -

    Financing Options
     
    Carvel Franchise
    Heidi's Brooklyn Deli Franchise
      In-House/3rd PartyIn-House/3rd Party
    Franchise Fees No/YesNo/No
    Start-up Costs No/YesNo/No
    Equipment No/YesNo/No
    Inventory No/YesNo/No
    Receivables No/NoNo/No
    Payroll No/NoNo/No

    Training & Support
     
    Carvel Franchise
    Heidi's Brooklyn Deli Franchise
    Training --
    Support Newsletter, Meetings, Toll-free phone line, Grand opening, Internet, Security/safety procedures, Field operations/evaluations, Purchasing cooperatives-
    Marketing Co-op advertising, Ad slicks, Regional advertising-
    Operations International franchisees required to buy multiple units/master licenses; 25% of all franchisees own more than one unit

    Number of employees needed to run franchised unit: 6

    Absentee ownership of franchise is allowed. (90% of current franchisees are owner/operators)

    		-

    Expansion Plans
     
    Carvel Franchise
    Heidi's Brooklyn Deli Franchise
    US Expansion Yes-
    Canada Expansion NoNo
    International Expansion YesNo

    Company Overviews

    About Carvel

    In 1934 Tom Carvel opened his first ice cream shop in Hartsdale, New York. Over the years, he developed formulas and equipment for creating and serving his ice cream. The company started franchising in 1947, and by 1951 had opened 100 stores. Today the company distributes its line of ice cream, cakes, pies and other treats in its own locations and in stadiums, club stores and supermarkets.

    The total investment necessary to begin operation of a Shoppe selling a full range of Carvel® products (a “Full Shoppe”) ranges from $250,600 to $415,500. This includes $30,000 to $32,000 that must be paid to the franchisor or their affiliates.
    The total investment necessary to begin operation of a Shoppe selling selected Carvel® products (an “Express Shoppe”) ranges from $39,600 to $148,400.
    The total investment necessary to begin operation of an Express Shoppe within the space of another restaurant, food service facility, or business approved by the franchisor (a “Hosted Express Shoppe”) ranges from $33,100 to $66,500. These total investment estimates for Express Shoppes and Hosted Express Shoppes include $10,000 to $12,000 that must be paid to the franchisor or their affiliates.
    The total investment necessary to begin operation of a Shoppe in an ice cream truck (an “Ice Cream Truck”) is $95,050 to $195,000. This includes $5,000 to $7,000 that must be paid to the franchisor or their affiliates.

    "Entrepreneur
    #361 in Franchise 500 for 2020.
    #273 in Franchise 500 for 2021.



    About Heidi's Brooklyn Deli

     

    Since being founded in 1994, Heidi's Brooklyn Deli has remained a family-owned and community oriented company and seeks partners who honor 'those' same values.

    We provide extensive training before, during and after your store opening.
    We are your partner as long as you are part of Heidi's family.
    Our bread and recipes are made from scratch the old fashioned way in each location...Yes, you will learn how to bake!
    Whenever possible, we source nitrate-free, hormone-free and antibiotic-free meats and organic cheeses. Our sources are often family-owned humane farms and ranches with sustainable practices.
    We are committed to sourcing more & more of our building materials & products from environmentally-friendly partners with sustainable practices.
    We want to be your neighborhood choice for breakfast, lunch and dinner. Our food is special, therefore we do not seek to be on every street corner.
    We seek to find the right location and using our decades of experience, design a store that is cost efficient to build and cost effective to operate.