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Below is an in-depth analysis and side-by-side comparison of Carvel vs Vitality Juice including start-up costs and fees, business experience requirements, training & support and financing options.
Start-Up Costs and Fees |
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Investment | $250,600 - $415,500 | $128,000 - $393,500 |
Franchise Fee | $30,000 | $15,000 - $35,000 |
Royalty Fee | $2.44/gal. | 5% |
Advertising Fee | $2.13/gallon | - |
Year Founded | 1934 | 2004 |
Year Franchised | 1947 | 2005 |
Term Of Agreement | 20 years | 15 years |
Term Of Agreement | 20 years | 15 years |
Renewal Fee | Then current fee | $10000 |
Business Experience Requirements |
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Experience | - | |
Financing Options |
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In-House/3rd Party | In-House/3rd Party | |
Franchise Fees | No/Yes | No/Yes |
Start-up Costs | No/Yes | No/Yes |
Equipment | No/Yes | No/Yes |
Inventory | No/Yes | No/Yes |
Receivables | No/No | No/Yes |
Payroll | No/No | No/Yes |
Training & Support |
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Training | - | * Available at headquarters: 2 weeks * At franchisee's location: 1 week * Ongoing as needed, at any location |
Support | Newsletter, Meetings, Toll-free phone line, Grand opening, Internet, Security/safety procedures, Field operations/evaluations, Purchasing cooperatives | - |
Marketing | Co-op advertising, Ad slicks, Regional advertising | - |
Operations |
International franchisees required to buy multiple units/master licenses; 25% of all franchisees own more than one unit Number of employees needed to run franchised unit: 6 Absentee ownership of franchise is allowed. (90% of current franchisees are owner/operators) | * 0% of all franchisees own more than one unit * Number of employees needed to run franchised unit: 10 - 12 * Absentee ownership of franchise is NOT allowed. (100% of current franchisees are owner/operators) |
Expansion Plans |
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US Expansion | Yes | Yes |
Canada Expansion | No | - |
International Expansion | Yes | - |
NO LONGER FRANCHISING