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Updated RecentlyBreadsmith vs We're Rolling Pretzel Company Franchise Comparison
Below is an in-depth analysis and side-by-side comparison of Breadsmith vs We're Rolling Pretzel Company including start-up costs and fees, business experience requirements, training & support and financing options.
Start-Up Costs and Fees |
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| Investment | $380,250 - $454,750 | $91,000 - $223,000 |
| Franchise Fee | $30,000 | $15,000 |
| Royalty Fee | 7% - 5% | 5% |
| Advertising Fee | - | 2% |
| Year Founded | 1993 | 1996 |
| Year Franchised | 1993 | 1998 |
| Term Of Agreement | 15 years | 5 years |
| Term Of Agreement | 15 years | 5 years |
| Renewal Fee | $500 | $1K |
Business Experience Requirements |
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| Experience | ||
Financing Options |
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| In-House/3rd Party | In-House/3rd Party | |
| Franchise Fees | No/Yes | No/No |
| Start-up Costs | No/Yes | No/No |
| Equipment | No/Yes | No/Yes |
| Inventory | No/Yes | No/No |
| Receivables | No/Yes | No/No |
| Payroll | No/Yes | No/No |
Training & Support |
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| Training | On-The-Job Training: 219.5 hours Classroom Training: 51 hours | - |
| Support | Purchasing Co-ops Meetings/Conventions Toll-Free Line Grand Opening Online Support Security/Safety Procedures Field Operations Site Selection Franchisee Intranet Platform | Newsletter, Meetings, Toll-free phone line, Grand opening, Security/safety procedures, Field operations/evaluations |
| Marketing | Ad Templates Social media SEO Website development Email marketing | Ad slicks, Regional advertising |
| Operations |
10% of all franchisees own more than one unit Number of employees needed to run franchised unit: 20 Absentee ownership of franchise is NOT allowed. (100% of current franchisees are owner/operators) |
30% of all franchisees own more than one unit Number of employees needed to run franchised unit: 6 - 8
Absentee ownership of franchise is allowed. (70% of current franchisees are owner/operators) |
Expansion Plans |
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| US Expansion | Yes | Yes |
| Canada Expansion | No | No |
| International Expansion | No | No |
Company Overviews
About Breadsmith
While studying in Norway, college student Dan Sterling got his first taste of European bread. Sterling returned to the United States and graduated from Harvard Business School before starting his own company. But he never lost his love of bread, and after volunteering to help a local bakery with its accounting, he decided to launch a bakery of his own. He opened the first Breadsmith location in 1993, and the company began franchising in 1994.
The total investment necessary to begin operation of a Breadsmith
primary franchise store is $380,250 to $449,750 ($377,250 - $451,750 for
veterans). This includes $100,000 to $115,000 (less $3,000 if you are a
veteran) that must be paid to the franchisor or affiliate.
An
additional investment of $95,500 to $163,500 is necessary if a satellite
location is opened in connection with the primary store. This includes
$5,000 that must be paid to the franchisor or affiliate.
Veteran Incentives 10% off franchise fee
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#333 in Franchise 500 for 2020.
#333 in Franchise 500 for 2021.
About We're Rolling Pretzel Company
Kevin Krabill founded We're Rolling Pretzel Co. in 1996 with his own proprietary pretzel dough recipe. Based in Alliance, Ohio, the private company began franchising in 1998 and offers franchises in both traditional and nontraditional locations, including regional shopping malls, airports, amusement parks and universities.
We're Rolling Pretzel Company has superior quality pretzels and drinks as well as the best menu variety of any pretzel franchise company. The franchise system is supported by food service professionals who have decades of experience in the industry as well as Associates who have experience in all aspects of restaurant operations and marketing.