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Below is an in-depth analysis and side-by-side comparison of Robeks Fruit Smoothies & Healthy Eats vs Emerald City Smoothie including start-up costs and fees, business experience requirements, training & support and financing options.
Start-Up Costs and Fees |
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Investment | $245,000 - $394,500 | $75,250 - $286,900 |
Franchise Fee | $25,000 | $15,000 - $25,000 |
Royalty Fee | 7% | 6% |
Advertising Fee | - | 2% |
Year Founded | 1996 | 2005 |
Year Franchised | 2001 | 2005 |
Term Of Agreement | 10 years | - |
Term Of Agreement | 10 years | - |
Renewal Fee | 25% of then-current fee | - |
Business Experience Requirements |
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Experience | A successful Robeks franchisee is someone who wants to make money by helping their community be healthy. Our top performers understand the nutritional advantages of a high-fruit diet and are able to guide customers to smoothies that will help them achieve their health goals � whether they are trying to lose weight, build muscle, gain endurance, boost the metabolism or improve their memory. Our franchise owners are evangelists about healthy eating and healthy living, and they develop community relationships with schools, health clubs and yoga studios, hospitals and doctors' offices. A successful Robeks franchisee is an outgoing, engaging person who connects with people and helps them understand the many ways that Robeks can help. | - |
Financing Options |
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In-House/3rd Party | In-House/3rd Party | |
Franchise Fees | No/Yes | -/- |
Start-up Costs | No/Yes | -/- |
Equipment | No/Yes | -/- |
Inventory | No/Yes | -/- |
Receivables | No/No | -/- |
Payroll | No/No | -/- |
Training & Support |
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Training | 2 weeks of training either at headquarters or at a regional training store | - |
Support | Newsletter, Meetings, Toll-free phone line, Grand opening, Internet, Security/safety procedures, Field operations/evaluations, Purchasing cooperatives | * Use of the Emerald City Smoothie brand and all existing and new marketing materials * Assistance with real estate brokers, site selection, lease negotiation and construction based on best practices learned from over 30 store openings * A turn-key system that includes all architectural design, equipment, shelving, graphics, and signage at a reasonable cost * Extensive ECS Experience training for you and one staff member on drink making, developing a customer community, business management and marketing * Grand opening planning and support * "It's my store" customer involvement program * Peer-to-peer problem and solution sharing with other franchise owners * New drink introductions based on successful pilot programs at other franchises * Web presence for easy store location and product and service pre-selection * Periodic, high-return marketing strategies for pilot testing and implementation * Greater buying power for smoothie and health products as a member of our buying cooperative * Periodic visits to assist with general operations, employee training and to help you fine-tune the ECS experience * Analysis of store sales and performance versus system- wide benchmarks |
Marketing | Co-op advertising, Ad slicks, Regional advertising | - |
Operations |
13% of all franchisees own more than one unit Number of employees needed to run franchised unit: 12 - 20
Absentee ownership of franchise is NOT allowed. (100% of current franchisees are owner/operators) | - |
Expansion Plans |
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US Expansion | Yes | - |
Canada Expansion | No | - |
International Expansion | Yes | - |
After almost 25 years we’ve earned a healthy portion of a growing açaí
bowl, fresh juice and smoothie franchise market - which has grown to
over $2 billion in annual sales. We know what works, and the kind of
leaders that thrive in this fun, yet fast-paced environment. We’re
looking for difference makers as committed to their community as they
are passionate about their portfolio.
At Robeks, our passion is to help people lead active and healthy lifestyles by offering the highest quality nutritional food products and supplements. Our blended-to-order fruit smoothies provide the perfect quick and energizing meal for consumers that are increasingly on the go.
Established in 1996, Robeks has developed a distinctive brand, line of unique product offerings and streamlined operating system. Our comprehensive store development, training and marketing programs are well documented and supported. Robeks stores are opening in retail storefronts and shopping centers in over 30 metropolitan areas throughout the United States.
FRANCHISE OPPORTUNITIES WITH ROBEKS
We're looking for entrepreneurs who share our commitment to excellence and passion for helping people. With a simple operating system that encourages multi-unit ownership, we're interested in franchisees desiring to grow with us and operate 3 or more Robeks stores.
Franchise Programs:
Own and operate one or more Robeks store(s) in area supported by Regional Director or our Corporate Support Center.
Options:
* Single Store
* 3 - Pack
* Area Developer
* Non - Traditional Locations: Airports, Universities & other Captive Market Venues
International - Robeks will consider new development opportunities for international markets.
Incentives for Veterans apply.
If you are looking for a significant franchise opportunity with a low cost of entry and a high upside potential, you may be a great candidate to be an Emerald City Smoothie franchise owner. We've also built our uniqueness beyond the product. We build customer loyalty everyday through: * A personal service philosophy that turns our employees into part of our customer's fitness-support team, which keeps customers coming back, according to the Parker LePla Emerald City Smoothie Customer Study * Supplements for any health goal from weight loss to bulking up * Smoothie recipes that won the "best of" smoothie category in a Seattle poll, featuring a unique blending process that creates a smooth, refreshing, but never-watery, taste * Branding and design that helps draw customers into your stores and makes selection of high-margin add-on products easy. Click here for a virtual tour of one of our world-class locations. * Marketing, training, site selection, and quality control services. Emerald City Smoothie also features all the benefits of franchising including our formula for operating to help avoid many mistakes commonly made by new business owners. Today, one out of every seven dollars spent by Americans for retail goods and services is spent in a franchised or independent product distribution business (source: IFA Franchise Opportunity Guide, p. 31, Fall/Winter 2004). Franchising generates an estimated $1.5 trillion in the U.S. economy annually (source: www.franchise.org/opportunities). The combination of the franchisor's expertise and your hard work create the potential for a strong business. With a franchise, you are in business for yourself, not by yourself!