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Updated RecentlyRobeks Fruit Smoothies & Healthy Eats vs Wendy's Milk Bar Franchise Comparison
Below is an in-depth analysis and side-by-side comparison of Robeks Fruit Smoothies & Healthy Eats vs Wendy's Milk Bar including start-up costs and fees, business experience requirements, training & support and financing options.
Start-Up Costs and Fees |
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| Investment | $245,000 - $394,500 | $100,000 - $210,000 |
| Franchise Fee | $25,000 | $25,000 |
| Royalty Fee | 7% | - |
| Advertising Fee | - | - |
| Year Founded | 1996 | 1979 |
| Year Franchised | 2001 | 0 |
| Term Of Agreement | 10 years | - |
| Term Of Agreement | 10 years | - |
| Renewal Fee | 25% of then-current fee | - |
Business Experience Requirements |
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| Experience | A successful Robeks franchisee is someone who wants to make money by helping their community be healthy. Our top performers understand the nutritional advantages of a high-fruit diet and are able to guide customers to smoothies that will help them achieve their health goals � whether they are trying to lose weight, build muscle, gain endurance, boost the metabolism or improve their memory. Our franchise owners are evangelists about healthy eating and healthy living, and they develop community relationships with schools, health clubs and yoga studios, hospitals and doctors' offices. A successful Robeks franchisee is an outgoing, engaging person who connects with people and helps them understand the many ways that Robeks can help. | Wendys franchisees take a hands-on approach to their business yet they understand the importance of following procedure and working within the Wendys system. Our franchisees are friendly, outgoing and determined to succeed. They love making other people happy and they are always positive and enthusiastic. Our franchisees understand the importance of customer service and building strong community relations. They are strong team leaders and they relate well to their staff. In fact, we often talk about our franchisees as having pink blood � they live and breathe the Wendys brand; the outcome of which is almost always reflected in their success. If this sounds like you, then you�re already well on your way to meeting the needs of becoming a Wendys franchisee. |
Financing Options |
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| In-House/3rd Party | In-House/3rd Party | |
| Franchise Fees | No/Yes | -/- |
| Start-up Costs | No/Yes | -/- |
| Equipment | No/Yes | -/- |
| Inventory | No/Yes | -/- |
| Receivables | No/No | -/- |
| Payroll | No/No | -/- |
Training & Support |
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| Training | 2 weeks of training either at headquarters or at a regional training store | When you join the Wendys franchise, your first step will be to take part in our franchisee training program where you'll learn about the Wendys philosophy and business approach as well as how to operate your store. The training program includes: *Three weeks of in-store training with an accredited trainer (before your store opens its doors) *One week at our National Support Office where you'll learn about the retail and management skills which underpin Wendys success We also provide ongoing assistance with staff recruitment programs and staff training, including customer service training and other management service programs. |
| Support | Newsletter, Meetings, Toll-free phone line, Grand opening, Internet, Security/safety procedures, Field operations/evaluations, Purchasing cooperatives | Wendys Private Website is a key resource for our franchise family. It contains a wealth of information and tools designed to make your life easier. In addition to our confidential Product, Operational and Local Area Marketing manuals, the site contains valuable business tools such as Wendys business planning and promotional plans. It also incorporates important news, promotional briefs and links to order merchandise, posters and vouchers online. As a franchisee, you'll be given your own Wendys email address, enabling you to contact head office and to keep in touch with other franchisees. |
| Marketing | Co-op advertising, Ad slicks, Regional advertising | As a national network, we have developed a strong brand position in an increasingly cluttered and competitive environment. Keeping Wendys at the forefront of customer minds is an essential part of our success. To do this, we work with leading advertising and communications agencies to implement compelling advertising and marketing campaigns � all designed to achieve excellent cut-through within our key target demographics. |
| Operations |
13% of all franchisees own more than one unit Number of employees needed to run franchised unit: 12 - 20
Absentee ownership of franchise is NOT allowed. (100% of current franchisees are owner/operators) | - |
Expansion Plans |
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| US Expansion | Yes | - |
| Canada Expansion | No | - |
| International Expansion | Yes | Yes |
Company Overviews
About Robeks Fruit Smoothies & Healthy Eats
After almost 25 years we’ve earned a healthy portion of a growing açaí
bowl, fresh juice and smoothie franchise market - which has grown to
over $2 billion in annual sales. We know what works, and the kind of
leaders that thrive in this fun, yet fast-paced environment. We’re
looking for difference makers as committed to their community as they
are passionate about their portfolio.
At Robeks, our passion is to help people lead active and healthy lifestyles by offering the highest quality nutritional food products and supplements. Our blended-to-order fruit smoothies provide the perfect quick and energizing meal for consumers that are increasingly on the go.
Established in 1996, Robeks has developed a distinctive brand, line of unique product offerings and streamlined operating system. Our comprehensive store development, training and marketing programs are well documented and supported. Robeks stores are opening in retail storefronts and shopping centers in over 30 metropolitan areas throughout the United States.
FRANCHISE OPPORTUNITIES WITH ROBEKS
We're looking for entrepreneurs who share our commitment to excellence and passion for helping people. With a simple operating system that encourages multi-unit ownership, we're interested in franchisees desiring to grow with us and operate 3 or more Robeks stores.
Franchise Programs:
Own and operate one or more Robeks store(s) in area supported by Regional Director or our Corporate Support Center.
Options:
* Single Store
* 3 - Pack
* Area Developer
* Non - Traditional Locations: Airports, Universities & other Captive Market Venues
International - Robeks will consider new development opportunities for international markets.
Incentives for Veterans apply.
About Wendy's Milk Bar