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Updated RecentlyHouse of Bread vs WOOPS! Franchise Comparison
Below is an in-depth analysis and side-by-side comparison of House of Bread vs WOOPS! including start-up costs and fees, business experience requirements, training & support and financing options.
Start-Up Costs and Fees |
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| Investment | $157,000 - $347,000 | $58,875 - $390,675 |
| Franchise Fee | $35,000 | $15,000 - $25,000 |
| Royalty Fee | 6% | 4% |
| Advertising Fee | - | - |
| Year Founded | 1996 | 2012 |
| Year Franchised | 1998 | 2015 |
| Term Of Agreement | 10 years | - |
| Term Of Agreement | 10 years | - |
| Renewal Fee | $5K | - |
Business Experience Requirements |
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| Experience | While you do not need baking experience to franchise with Woops!, we recommend that you have a proven track record of managerial experience, an entrepreneurial spirit and the drive to follow our proven business model as you bring Woops! to your community. | |
Financing Options |
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| In-House/3rd Party | In-House/3rd Party | |
| Franchise Fees | No/No | -/Yes |
| Start-up Costs | No/No | -/Yes |
| Equipment | No/No | Yes/- |
| Inventory | No/No | -/Yes |
| Receivables | No/No | -/Yes |
| Payroll | No/No | -/- |
Training & Support |
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| Training | - | On-The-Job Training: 240 hours |
| Support | Newsletter, Meetings, Toll-free phone line, Grand opening, Internet, Security/safety procedures, Field operations/evaluations, Purchasing cooperatives | Newsletter Meetings/Conventions Grand Opening Online Support Security/Safety Procedures Field Operations Site Selection Franchisee Intranet Platform |
| Marketing | Co-op advertising, Ad slicks, Regional advertising | Ad Templates Social media SEO Website development Email marketing Loyalty program/app |
| Operations |
25% of all franchisees own more than one unit Number of employees needed to run franchised unit: 8 Absentee ownership of franchise is allowed. (100% of current franchisees are owner/operators) | - |
Expansion Plans |
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| US Expansion | - | Yes |
| Canada Expansion | No | - |
| International Expansion | Yes | - |
Company Overviews
About House of Bread
After spending six years as a lawyer, Sheila McCann decided to do something different with her life. At Harvard Business School, she researched several business ideas before settling on a bread bakery. McCann had fond memories of baking with her grandmother as a child in Montana. Inspired by her grandmother's spirit of independence and endurance, she founded House of Bread in San Luis Obispo in 1996.
The company targets its specialty breads to young professionals, health-conscious consumers and baby boomers looking to increase fiber in their diets. House of Bread lets customers sample its healthful, whole-grain breads and watch the bread being made. All stores feature on-site milling.
About WOOPS!
WOOPS! was born in 2012 from a simple idea: Why not make money by
opening a pop-up shop at the bustling Holiday Shops at Bryant Park in
New York City - sharing delicious, specialty macarons with shoppers? The
response let the founders know they were onto something, and they
wasted no time in looking into how they could build a business on the
idea that macarons make wonderful and special gifts as well as a
day-brightening treat for oneself.