Homewood Suites by Hilton vs Centerstone Franchise Comparison

Below is an in-depth analysis and side-by-side comparison of Homewood Suites by Hilton vs Centerstone including start-up costs and fees, business experience requirements, training & support and financing options.

Start-Up Costs and Fees

 
Homewood Suites by Hilton Franchise
Centerstone Franchise
Investment $12,337,700 - $25,972,000$47,149 - $8,728,147
Franchise Fee $75,000$17,000
Royalty Fee 3.5% - 5.5%2%
Advertising Fee 3.5%2%
Year Founded 19882012
Year Franchised 19882012
Term Of Agreement 20 yearsas low as 3 years
Term Of Agreement 20 yearsas low as 3 years
Renewal Fee Same as initial fee-


Business Experience Requirements

 
Homewood Suites by Hilton Franchise
Centerstone Franchise
Experience
  • Industry experience
  • General business experience
  • -

    Financing Options

     
    Homewood Suites by Hilton Franchise
    Centerstone Franchise
      In-House/3rd PartyIn-House/3rd Party
    Franchise Fees No/Yes-/-
    Start-up Costs No/Yes-/-
    Equipment No/Yes-/-
    Inventory No/Yes-/-
    Receivables No/Yes-/-
    Payroll No/Yes-/-

    Training & Support

     
    Homewood Suites by Hilton Franchise
    Centerstone Franchise
    Training Classroom Training: 141-148 hours Additional Training: At Memphis, TN, corporate office-
    Support Newsletter Meetings/Conventions Toll-Free Line Grand Opening Online Support Security/Safety Procedures Field Operations Proprietary Software Franchisee Intranet Platform-
    Marketing Ad Templates National Media Regional Advertising Social media SEO Website development Email marketing Loyalty program/app-
    Operations

    Number of employees needed to run franchised unit: 25

    Absentee ownership of franchise is allowed.

    -

    Expansion Plans

     
    Homewood Suites by Hilton Franchise
    Centerstone Franchise
    US Expansion --
    Canada Expansion No-
    International Expansion Yes-

    Company Overviews

    About Homewood Suites by Hilton

    Make Yourself At Home. Investing in Homewood Suites by Hilton gives you the opportunity to capture your own piece of one of the fastest-growing segments in the hotel industry. When you develop with us, you get the upscale position in the extended-stay market backed by the power of the Hilton name.
    When you develop a Homewood, you're not just developing a hotel, but a relationship with the entire Hilton Family of Hotels. Advantages like our friendly corporate staff, central reservations system and award-winning Hilton HHonors guest reward program make this a brand you'll want to stay with for a long time.

    Franchisor is seeking new franchise units throughout the U.S. , Canada and Mexico    

    Veteran Incentives  Varies
    "Entrepreneur
    #133 in Franchise 500 for 2020.
    #122 in Franchise 500 for 2021.


    About Centerstone

    At Centerstone we offer 3 concepts: Centerstone Inns & Suites Centerstone Inns are an economy based product that represents exceptional value to its guests. A typical Centerstone Inn would have a minimum of two diamond/star like quality. Typically, it does not include a restaurant and bar and has an average size of 75 rooms. A Centerstone Inns & Suites is basically the same as a Centerstone Inns with 20% or more of its inventory being suites, versus standard guest rooms. Centerstone Hotel A Centerstone Hotel is typically a minimum of three diamond/star like quality that competes in the mid market and brings exceptional value to its customers. Most Centerstone Hotels are full service and provide a restaurant, lounge, meeting rooms and other related services. Waivers are available for restaurants providing a free breakfast buffet is offered. A typical Centerstone Hotel is interior corridor and mid-rise to high-rise with approximately 125 rooms or more. Centerstone Plaza Hotel A Centerstone Plaza Hotel is typically a four diamond/star like quality product that has an immediate wow factor and competes in the high end of the mid tier sector. A Centerstone Plaza Hotel is designed for the more discriminating value conscious traveler. Typically these properties are 150 rooms or larger, full service with restaurant/bar, meeting facilities, swimming pool, health club and other elevated brand standards and service amenities that make this product a true four diamond/star like experience. Franchise Terms Application Fee: $2,000 Initial Fee: $12,000 Royalty & Marketing Fees: 3% Gross Room Revenue Annual Conference Fee: $499 The Centerstone brand offers one of the lowest fee structures in the industry. With an initial fee of only $12,000, franchisees can have short-term agreements as low as 36 months. Combined marketing and royalty is only 3%. Everything mentioned above is coupled with a cutting-edge reservation system, strong consumer marketing programs, and a commitment of fairness and understanding which makes Centerstone one of best choices in franchising today. Welcome to a true, “franchise-friendly”, brand.

    The total investment necessary to begin operation of a Centerstone Lodging Facility franchised business is between $3,482,149 and $8,728,147 for a newly constructed hotel. This includes between $42,999 and $67,997 that must be paid to the franchisor or its affiliates.
    The total investment necessary to begin operation of a Centerstone Lodging Facility franchised business conversion of an existing hotel is between $47,149 and $1,648,147. This includes between $35,999 and $67,997 that must be paid to the franchisor or its affiliates(s).