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Below is an in-depth analysis and side-by-side comparison of Suburban vs Travelodge Hotels including start-up costs and fees, business experience requirements, training & support and financing options.
Start-Up Costs and Fees |
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Investment | $149,175 - $8,513,044 | $184,960 - $8,424,593 |
Franchise Fee | $30,000 | $35,000 - $38,000 |
Royalty Fee | 4% | 4.5% |
Advertising Fee | - | 4% |
Year Founded | 1986 | 1939 |
Year Franchised | 1989 | 1966 |
Term Of Agreement | 10 years | 15 years |
Term Of Agreement | 10 years | 15 years |
Renewal Fee | $30K or $225/room | - |
Business Experience Requirements |
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Experience | - | |
Financing Options |
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In-House/3rd Party | In-House/3rd Party | |
Franchise Fees | No/No | Yes/No |
Start-up Costs | No/No | Yes/No |
Equipment | No/No | No/Yes |
Inventory | No/No | Yes/Yes |
Receivables | No/No | No/No |
Payroll | No/No | No/No |
Training & Support |
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Training | - | On-The-Job Training: 3-4 days Classroom Training: 4 days Additional Training: Regional workshops; customized property training |
Support | Newsletter, Meetings, Toll-free phone line, Grand opening, Internet, Security/safety procedures, Field operations/evaluations, Purchasing cooperatives | Newsletter Meetings/Conventions Toll-Free Line Grand Opening Online Support Security/Safety Procedures Field Operations |
Marketing | Co-op advertising, Ad slicks, Regional advertising | Co-op Advertising National Media Regional Advertising Social media SEO Website development Email marketing Loyalty program/app |
Operations |
80% of all franchisees own more than one unit Number of employees needed to run franchised unit: 6 - 10
Absentee ownership of franchise is allowed. (100% of current franchisees are owner/operators) |
International franchisees required to buy multiple units/master licenses; 25% of all franchisees own more than one unit Number of employees needed to run franchised unit: 25 Absentee ownership of franchise is allowed. |
Expansion Plans |
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US Expansion | Yes | Yes |
Canada Expansion | No | Yes |
International Expansion | No | Yes |
Suburban Extended Stay Hotel is Choice Hotels International's economy brand in one of the most desirable hotel segments today-extended stay. Suburban provides a simple solution for longer-term housing that's as pleasant as it is affordable. Value-conscious guests looking to stay for a day, a week, a month or longer enjoy just the right hotel amenities including well-equipped kitchens in all the rooms, weekly housekeeping, guest laundry, free cable TV and high speed Internet service. The flexible floor plan concept allows for conversions, easily adopting local market-driven design, guest room mix and suitable extended stay guest room features, along with an optional fitness center, meeting space or swimming pool.
In 2015, Suburban brand hotels received an average of 63.6% of gross room revenue through the Choice Hotels Central Reservations System (CRS) and other Choice Hotels marketing channels.
Suburban Extended Stay Hotel franchise is supported by a nationwide team of Area Directors (AD's) who provide local market assessments, pricing and rate structure support, and operational training. Dedicated, Extended Stay sales training provides the skills necessary to compete effectively in the local market. This support makes sure your hotel adheres to the extended stay business model for optimal performance.
Building temporary worker Scott King opened his first motel, King's Auto Court in 1935- - so as to welcome visitors going to San Diego's World's Fair. Throughout the following five years, he opened 24 more inns around Southern California. The first under the name Travelodge opened in 1940, and this turned into the name of Scott's organization in 1946. Today Travelodge is a piece of the Wyndham Worldwide gathering of lodging networks.
Known for offering high caliber, agreeable, yet reasonable rooms, Travelodge inns advance to many markets including families, seniors and business voyagers. With about 500 Travelodge areas all through the United States, Canada and Mexico, we keep on expanding our offerings to meet our visitors' differing needs. We offer projects and courtesies including:
* Wyndham Rewards, the world's biggest lodging rewards program*
* Best Available Rate Guarantee, guaranteeing that visitors locate our most minimal rate on the Internet
* Pet Friendly Locations
* Bear Bites complimentary breakfast which incorporates newly blended espresso, squeezed orange, arranged bagels, biscuits or baked goods
* Bear Basics in-room courtesies, our new drain and nectar scented lavatory luxuries
* Free day by day daily papers * In-room espresso
* Pools and/or meeting rooms at numerous areas
* Sleepy Bear Den rooms at numerous areas