Suburban vs TownePlace Suites Franchise Comparison

Below is an in-depth analysis and side-by-side comparison of Suburban vs TownePlace Suites including start-up costs and fees, business experience requirements, training & support and financing options.

Start-Up Costs and Fees
 
Suburban Franchise
TownePlace Suites Franchise
Investment $149,175 - $8,513,044$9,180,100 - $25,635,600
Franchise Fee $30,000$50,000 - $100,000
Royalty Fee 4%-
Advertising Fee --
Year Founded 19861997
Year Franchised 19891997
Term Of Agreement 10 years-
Term Of Agreement 10 years-
Renewal Fee $30K or $225/room-


Business Experience Requirements
 
Suburban Franchise
TownePlace Suites Franchise
Experience
  • General business experience
    		• -

    Financing Options
     
    Suburban Franchise
    TownePlace Suites Franchise
      In-House/3rd PartyIn-House/3rd Party
    Franchise Fees No/No-/-
    Start-up Costs No/No-/-
    Equipment No/No-/-
    Inventory No/No-/-
    Receivables No/No-/-
    Payroll No/No-/-

    Training & Support
     
    Suburban Franchise
    TownePlace Suites Franchise
    Training --
    Support Newsletter, Meetings, Toll-free phone line, Grand opening, Internet, Security/safety procedures, Field operations/evaluations, Purchasing cooperatives-
    Marketing Co-op advertising, Ad slicks, Regional advertising-
    Operations 80% of all franchisees own more than one unit

    Number of employees needed to run franchised unit: 6 - 10

    Absentee ownership of franchise is allowed. (100% of current franchisees are owner/operators)

    		-

    Expansion Plans
     
    Suburban Franchise
    TownePlace Suites Franchise
    US Expansion Yes-
    Canada Expansion No-
    International Expansion No-

    Company Overviews

    About Suburban

    Suburban Extended Stay Hotel is Choice Hotels International's economy brand in one of the most desirable hotel segments today-extended stay. Suburban provides a simple solution for longer-term housing that's as pleasant as it is affordable. Value-conscious guests looking to stay for a day, a week, a month or longer enjoy just the right hotel amenities including well-equipped kitchens in all the rooms, weekly housekeeping, guest laundry, free cable TV and high speed Internet service. The flexible floor plan concept allows for conversions, easily adopting local market-driven design, guest room mix and suitable extended stay guest room features, along with an optional fitness center, meeting space or swimming pool.

    In 2015, Suburban brand hotels received an average of 63.6% of gross room revenue through the Choice Hotels Central Reservations System (CRS) and other Choice Hotels marketing channels.

    Suburban Extended Stay Hotel franchise is supported by a nationwide team of Area Directors (AD's) who provide local market assessments, pricing and rate structure support, and operational training. Dedicated, Extended Stay sales training provides the skills necessary to compete effectively in the local market. This support makes sure your hotel adheres to the extended stay business model for optimal performance.

    About TownePlace Suites

    TownePlace Suites: The Special Features of Our Extended Stay Hotels For your comfort Our extended stay hotel offers suites that are 25% larger than typical hotel rooms Luxury bedding - crisp linens, fluffier pillows, thicker mattresses Separate living and sleeping areas Three spacious floor plans: studio, 1- and 2-bedroom suites Electronic card-key locks Smoke detectors and sprinklers For your convenience Fully equipped kitchen including conventional full-size refrigerator/freezer, stovetop, oven, coffee maker, microwave, eating utensils, and dishwasher Adjoining studio suites available Suites designed for persons with disabilities available Sofa bed in some suites Separate telephone and data lines Iron and ironing board For your routines & relaxation Free high-speed Internet (in many hotels) Remote-controlled TV with premium channels, including HBO Exercise room & outdoor swimming pool

    The total investment necessary to begin operation of a newly-constructed prototypical TownePlace Suites by Marriott hotel, excluding the cost of real estate and related costs (building permit, tap, and impact fees), ranges from $9,180,100 to $19,898,300 for an 80 to 110-suite TownePlace Suites by Marriott hotel and from $13,127,900 to $25,635,600 for a 120 to 150-suite TownePlace Suites by Marriott hotel. This includes approximately $150,300 to $217,100 that must be paid to the franchisor or an affiliate.