InterContinental Hotels Group vs Microtel Inns & Suites Franchise Comparison

Below is an in-depth analysis and side-by-side comparison of InterContinental Hotels Group vs Microtel Inns & Suites including start-up costs and fees, business experience requirements, training & support and financing options.

Start-Up Costs and Fees

 
InterContinental Hotels Group Franchise
Microtel Inns & Suites Franchise
Investment $70,494,125 - $103,087,610$5,709,119 - $6,799,356
Franchise Fee $75,000$43,000
Royalty Fee 5%6%
Advertising Fee -2%
Year Founded 19521987
Year Franchised 19541988
Term Of Agreement Varies; avg. 10 years20 years
Term Of Agreement Varies; avg. 10 years20 years
Renewal Fee Varies50% of current franchise fee


Business Experience Requirements

 
InterContinental Hotels Group Franchise
Microtel Inns & Suites Franchise
Experience -
  • General business experience

  • Financing Options

     
    InterContinental Hotels Group Franchise
    Microtel Inns & Suites Franchise
      In-House/3rd PartyIn-House/3rd Party
    Franchise Fees No/YesNo/Yes
    Start-up Costs No/YesNo/No
    Equipment No/YesNo/Yes
    Inventory No/YesNo/Yes
    Receivables No/YesNo/Yes
    Payroll No/YesNo/Yes

    Training & Support

     
    InterContinental Hotels Group Franchise
    Microtel Inns & Suites Franchise
    Training On-The-Job Training Classroom Training -
    Support Meetings/Conventions Toll-Free Line Grand Opening Online Support Security/Safety Procedures Field Operations Site Selection Proprietary Software Franchisee Intranet Platform Newsletter, Meetings, Toll-free phone line, Grand opening, Internet, Security/safety procedures, Field operations/evaluations, Purchasing cooperatives
    Marketing Co-op advertising, Ad slicks, National media, Regional advertisingCo-op advertising, Ad slicks, National media, Regional advertising
    Operations 1% of all franchisees own more than one unit

    Absentee ownership of franchise is allowed. (90% of current franchisees are owner/operators)

    30% of all franchisees own more than one unit

    Number of employees needed to run franchised unit: 12 - 20

    Absentee ownership of franchise is allowed.


    Expansion Plans

     
    InterContinental Hotels Group Franchise
    Microtel Inns & Suites Franchise
    US Expansion Yes-
    Canada Expansion NoNo
    International Expansion YesYes

    Company Overviews

    About InterContinental Hotels Group

    InterContinental Hotels Group is a leading global hospitality group, with more than 3,500 hotels and 534,000 guest rooms across nearly 100 countries and territories. Every year more than 120 million people find a welcome at one of our lodging brands.

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    "Entrepreneur
    #483 in Franchise 500 for 2020.


    About Microtel Inns & Suites

    BRILLIANTLY SIMPLE

    Microtel by Wyndham® is a fast-growing, all-new construction hotel franchise brand in the Philippines and the U.S. Microtel by Wyndham’s proven track record of successful development, strong operating performance, and sustainable growth in the limited-service segment are what set it apart from the competition. With 300+ properties open and under construction worldwide, Microtel by Wyndham® is well positioned for continued growth.

    At Microtel Inn and Suites by Wyndham, we are really dedicated as per the general inclination of our visitors and ensuring you have the most ideal experience. That is the reason we are pleased to be perceived as an industry pioneer in visitor fulfillment, positioning "Most elevated in Guest Satisfaction Among Economy/Budget Hotel Chains, 14 out of 15 Years" by the J.D. Control 2016 Hotel Guest Satisfaction Study.
    Years of hotel management experience and innovative planning went into the development of the Microtel concept. Simply put, it involves offering the traveling public high quality product and service at value rates while keeping operating and development costs to a minimum. All Microtels are 100% new construction, thus assuring consistent expectation and experience.
    Microtel® by Wyndham is an award-winning chain of more than 340 economy hotels located throughout North America, Mexico and the Philippines. Offering free cable TV and mattresses approved by the American Chiropractic Association, Microtel's MicroSaver rooms start as low as $35 per night and have queen size beds and built-in furniture.

    #302 in Franchise 500 for 2020.