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Below is an in-depth analysis and side-by-side comparison of InterContinental Hotels Group vs AmericInn including start-up costs and fees, business experience requirements, training & support and financing options.
Start-Up Costs and Fees |
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Investment | $70,494,125 - $103,087,610 | $221,286 - $7,605,378 |
Franchise Fee | $75,000 | $39,500 |
Royalty Fee | 5% | 5% |
Advertising Fee | - | 3.25% |
Year Founded | 1952 | 1980 |
Year Franchised | 1954 | 1984 |
Term Of Agreement | Varies; avg. 10 years | - |
Term Of Agreement | Varies; avg. 10 years | - |
Renewal Fee | Varies | - |
Business Experience Requirements |
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Experience | - | - |
Financing Options |
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In-House/3rd Party | In-House/3rd Party | |
Franchise Fees | No/Yes | No/Yes |
Start-up Costs | No/Yes | No/Yes |
Equipment | No/Yes | No/Yes |
Inventory | No/Yes | No/Yes |
Receivables | No/Yes | No/Yes |
Payroll | No/Yes | No/Yes |
Training & Support |
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Training | On-The-Job Training Classroom Training | � Ongoing individual management training |
Support | Meetings/Conventions Toll-Free Line Grand Opening Online Support Security/Safety Procedures Field Operations Site Selection Proprietary Software Franchisee Intranet Platform | � State of the art Electronic Reservation System and Internet bookings � Toll-free 1-800 reservation line � Operations consulting � Capital improvement reviews � Training guides � System-wide newsletters � Annual workshops |
Marketing | Co-op advertising, Ad slicks, National media, Regional advertising | AmericInn's marketing programs promote brand awareness and maximize revenue through national brand advertising, Website and Internet advertising, a frequent guest rewards program, media relations services and news releases, and sales assistance programs. Marketing Support � Support in finding and choosing your hotel location � Hotel design and construction support � On-site opening assistance � Integrated local, regional, and national marketing services � Guest relations assistance � National brand advertising (billboards, print, trade shows) � Website and internet advertising � Travel agent and GDS reservations � Frequent guest program � Chainwide directory � Media relations service � Graphic design service |
Operations |
1% of all franchisees own more than one unit
Absentee ownership of franchise is allowed. (90% of current franchisees are owner/operators) | - |
Expansion Plans |
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US Expansion | Yes | - |
Canada Expansion | No | No |
International Expansion | Yes | No |