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Updated RecentlyInterContinental Hotels Group vs Crowne Plaza Franchise Comparison
Below is an in-depth analysis and side-by-side comparison of InterContinental Hotels Group vs Crowne Plaza including start-up costs and fees, business experience requirements, training & support and financing options.
Start-Up Costs and Fees |
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| Investment | $70,494,125 - $103,087,610 | $35,380,430 - $70,256,900 |
| Franchise Fee | $75,000 | $75,000 |
| Royalty Fee | 5% | 5% |
| Advertising Fee | - | - |
| Year Founded | 1952 | 1983 |
| Year Franchised | 1954 | 1983 |
| Term Of Agreement | Varies; avg. 10 years | - |
| Term Of Agreement | Varies; avg. 10 years | - |
| Renewal Fee | Varies | - |
Business Experience Requirements |
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| Experience | - | - |
Financing Options |
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| In-House/3rd Party | In-House/3rd Party | |
| Franchise Fees | No/Yes | -/Yes |
| Start-up Costs | No/Yes | -/Yes |
| Equipment | No/Yes | -/Yes |
| Inventory | No/Yes | -/Yes |
| Receivables | No/Yes | -/Yes |
| Payroll | No/Yes | -/Yes |
Training & Support |
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| Training | On-The-Job Training Classroom Training | On-The-Job Training: Varies Classroom Training: Varies |
| Support | Meetings/Conventions Toll-Free Line Grand Opening Online Support Security/Safety Procedures Field Operations Site Selection Proprietary Software Franchisee Intranet Platform | Meetings/Conventions Toll-Free Line Grand Opening Online Support Security/Safety Procedures Field Operations Site Selection Proprietary Software Franchisee Intranet Platform |
| Marketing | Co-op advertising, Ad slicks, National media, Regional advertising | Ad Templates National Media SEO Loyalty program/app |
| Operations |
1% of all franchisees own more than one unit
Absentee ownership of franchise is allowed. (90% of current franchisees are owner/operators) | - |
Expansion Plans |
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| US Expansion | Yes | Yes |
| Canada Expansion | No | - |
| International Expansion | Yes | Yes |
Company Overviews
About InterContinental Hotels Group
InterContinental Hotels Group is a leading global hospitality group, with more than 3,500 hotels and 534,000 guest rooms across nearly 100 countries and territories. Every year more than 120 million people find a welcome at one of our lodging brands.
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About Crowne Plaza
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Work. Connect. Succeed.
When traveling, you need a partner that makes both work and relaxation easy. At Crowne Plaza Hotels & Resorts, we focus on one thing and do it well: making your stay a success. With more than 400 properties worldwide, our premium accommodations, business-ready services and spaces, and fast and fresh meal options are designed to keep you productive, connected, rested, and restored during your stay. Whatever your business or personal needs, our expert staff is on it.
The total investment necessary to begin operation of a typical
300-room Crowne Plaza or Crowne Plaza Suites hotel, excluding land costs
and other matters, ranges from $35,380,430 to $60,089,100 ($117,935 to
$200,297 per guest room) or more, including between $304,380 and
$538,200 or more that must be paid to the franchisor or an affiliate.
The total investment necessary to begin operation of a typical 250-room
Crowne Plaza Resort hotel, excluding land costs and other matters,
ranges from $40,406,030 to $70,256,900 ($161,624 to $281,028 per guest
room) or more, including between $252,380 and $456,200 or more that must
be paid to the franchisor or an affiliate.