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Below is an in-depth analysis and side-by-side comparison of InterContinental Hotels Group vs Courtyard By Marriott including start-up costs and fees, business experience requirements, training & support and financing options.
Start-Up Costs and Fees |
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Investment | $70,494,125 - $103,087,610 | $11,131,210 - $28,763,410 |
Franchise Fee | $75,000 | $50,000 - $90,000 |
Royalty Fee | 5% | - |
Advertising Fee | - | - |
Year Founded | 1952 | - |
Year Franchised | 1954 | - |
Term Of Agreement | Varies; avg. 10 years | - |
Term Of Agreement | Varies; avg. 10 years | - |
Renewal Fee | Varies | - |
Business Experience Requirements |
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Experience | - | - |
Financing Options |
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In-House/3rd Party | In-House/3rd Party | |
Franchise Fees | No/Yes | -/- |
Start-up Costs | No/Yes | -/- |
Equipment | No/Yes | -/- |
Inventory | No/Yes | -/- |
Receivables | No/Yes | -/- |
Payroll | No/Yes | -/- |
Training & Support |
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Training | On-The-Job Training Classroom Training | - |
Support | Meetings/Conventions Toll-Free Line Grand Opening Online Support Security/Safety Procedures Field Operations Site Selection Proprietary Software Franchisee Intranet Platform | - |
Marketing | Co-op advertising, Ad slicks, National media, Regional advertising | - |
Operations |
1% of all franchisees own more than one unit
Absentee ownership of franchise is allowed. (90% of current franchisees are owner/operators) | - |
Expansion Plans |
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US Expansion | Yes | - |
Canada Expansion | No | - |
International Expansion | Yes | - |