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Updated RecentlyInterContinental Hotels Group vs Country Comfort Franchise Comparison
Below is an in-depth analysis and side-by-side comparison of InterContinental Hotels Group vs Country Comfort including start-up costs and fees, business experience requirements, training & support and financing options.
Start-Up Costs and Fees |
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| Investment | $70,494,125 - $103,087,610 | $2,000,000 - $10,000,000 |
| Franchise Fee | $75,000 | N/A |
| Royalty Fee | 5% | - |
| Advertising Fee | - | - |
| Year Founded | 1952 | 1986 |
| Year Franchised | 1954 | 2013 |
| Term Of Agreement | Varies; avg. 10 years | - |
| Term Of Agreement | Varies; avg. 10 years | - |
| Renewal Fee | Varies | - |
Business Experience Requirements |
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| Experience | - | Whilst the Country Comfort Franchise system welcomes all types of professionals, having experience in operating upper midscale Franchise hotels is advantageous. No matter whether you are a hotel owner, an investor looking to diversify your portfolio or an entrepreneur seeking a new challenge, Country Comfort will work with you to build a sustainable, profitable partnership that delivers mutual success. |
Financing Options |
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| In-House/3rd Party | In-House/3rd Party | |
| Franchise Fees | No/Yes | -/- |
| Start-up Costs | No/Yes | -/- |
| Equipment | No/Yes | -/- |
| Inventory | No/Yes | -/- |
| Receivables | No/Yes | -/- |
| Payroll | No/Yes | -/- |
Training & Support |
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| Training | On-The-Job Training Classroom Training | Once you become a Franchisee with Country Comfort, you will take part in our diligent and comprehensive pre-opening training programme that will assist you to feel comfortable with your Country Comfort Franchise business. This will include help with your business strategies including Sales & Marketing plans and people development. |
| Support | Meetings/Conventions Toll-Free Line Grand Opening Online Support Security/Safety Procedures Field Operations Site Selection Proprietary Software Franchisee Intranet Platform | - |
| Marketing | Co-op advertising, Ad slicks, National media, Regional advertising | - |
| Operations |
1% of all franchisees own more than one unit
Absentee ownership of franchise is allowed. (90% of current franchisees are owner/operators) | - |
Expansion Plans |
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| US Expansion | Yes | - |
| Canada Expansion | No | - |
| International Expansion | Yes | Yes |
Company Overviews
About InterContinental Hotels Group
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About Country Comfort
Why Country Comfort Franchise? You will benefit from a team of dynamic and committed professionals that are passionate about creating successful Franchisees. We understand how challenging developing a Franchise can be and our dedicated Franchising team will provide you with a supportive, personalised and caring relationship. We will provide you with clear brand guidelines and visual brand elements that will assist to build your Country Comfort Hotel(s) consistently and effectively. It does not end there. You will also benefit from Country Comfort on-going personalised support and training initiatives, which will allow you to continuously fine-tune your Franchise for peak performance. At Country Comfort, we are focused on providing you with a new and compelling option. We are committed to assisting you to capitalise on market opportunities as well as maximise your investment. Types of FranchiseesCountry Comfort Hotels offers two types of Franchise Relationships: Area Development Franchisee Single Unit Development Franchisee To develop a minimum of three Country Comfort Hotels, we require that a potential Franchisee has a minimum of US$7.5 million in capital available or access to adequate financing.