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Below is an in-depth analysis and side-by-side comparison of InterContinental Hotels Group vs Wyndham Garden including start-up costs and fees, business experience requirements, training & support and financing options.
Start-Up Costs and Fees |
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Investment | $70,494,125 - $103,087,610 | $446,776 - $14,378,293 |
Franchise Fee | $75,000 | $39,500 |
Royalty Fee | 5% | 5% |
Advertising Fee | - | 3% |
Year Founded | 1952 | 1996 |
Year Franchised | 1954 | 1996 |
Term Of Agreement | Varies; avg. 10 years | - |
Term Of Agreement | Varies; avg. 10 years | - |
Renewal Fee | Varies | - |
Business Experience Requirements |
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Experience | - | - |
Financing Options |
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In-House/3rd Party | In-House/3rd Party | |
Franchise Fees | No/Yes | Yes/- |
Start-up Costs | No/Yes | Yes/- |
Equipment | No/Yes | -/Yes |
Inventory | No/Yes | Yes/- |
Receivables | No/Yes | -/- |
Payroll | No/Yes | -/Yes |
Training & Support |
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Training | On-The-Job Training Classroom Training | On-The-Job Training: Up to 30 hours Classroom Training: 38-70 hours |
Support | Meetings/Conventions Toll-Free Line Grand Opening Online Support Security/Safety Procedures Field Operations Site Selection Proprietary Software Franchisee Intranet Platform | Newsletter Meetings/Conventions Toll-Free Line Grand Opening Online Support Security/Safety Procedures Field Operations Franchisee Intranet Platform |
Marketing | Co-op advertising, Ad slicks, National media, Regional advertising | Co-op Advertising National Media Regional Advertising Social media SEO Website development Email marketing Loyalty program/app |
Operations |
1% of all franchisees own more than one unit
Absentee ownership of franchise is allowed. (90% of current franchisees are owner/operators) | - |
Expansion Plans |
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US Expansion | Yes | - |
Canada Expansion | No | - |
International Expansion | Yes | - |