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Updated RecentlyBetter Homes Realty vs REALean Franchise Comparison
Below is an in-depth analysis and side-by-side comparison of Better Homes Realty vs REALean including start-up costs and fees, business experience requirements, training & support and financing options.
Start-Up Costs and Fees |
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| Investment | $61,500 | $24,710 - $40,220 |
| Franchise Fee | $9,950 | $19,900 |
| Royalty Fee | Varies | 2.5% |
| Advertising Fee | - | - |
| Year Founded | 1964 | 2012 |
| Year Franchised | 1975 | 2017 |
| Term Of Agreement | 5 years | - |
| Term Of Agreement | 5 years | - |
| Renewal Fee | - | - |
Business Experience Requirements |
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| Experience | - | - |
Financing Options |
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| In-House/3rd Party | In-House/3rd Party | |
| Franchise Fees | Yes/No | -/Yes |
| Start-up Costs | No/No | -/Yes |
| Equipment | No/No | -/Yes |
| Inventory | No/No | -/Yes |
| Receivables | No/No | -/Yes |
| Payroll | No/No | -/Yes |
Training & Support |
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| Training | Available at headquarters, Available at franchisee's location | Classroom Training: 12 hours |
| Support | Newsletter, Meetings, Toll-free phone line, Grand opening, Internet | Ongoing Support Purchasing Co-ops Newsletter Meetings/Conventions Grand Opening Security/Safety Procedures Site Selection |
| Marketing | Co-op advertising, Ad slicks | Co-op Advertising Ad Templates National Media Regional Advertising Social media SEO Website development Email marketing |
| Operations |
10% of all franchisees own more than one unit
Absentee ownership of franchise is NOT allowed. (100% of current franchisees are owner/operators) | - |
Expansion Plans |
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| US Expansion | Yes | Yes |
| Canada Expansion | No | - |
| International Expansion | No | Yes |
Company Overviews
About Better Homes Realty
In 1964 a group of independent real estate brokerage offices in the Walnut Creek, California, area came together to do business as Better Homes Realty. The company began adding offices throughout Contra Costa County, California, and in 1975 Better Homes Realty obtained a franchise license to expand the concept in California. The company has been franchising nationally since 1981.
About REALean
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REALean offers franchises to qualified individuals and entities to own and
operate a REALean real estate brokerage featuring their innovative
commission structures.
REALean: the next generation real estate brokerage franchise.
Full service REAL estate with Lean costs to home sellers.
4% listing fees, 3% if there is not a buyer's agent.