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Below is an in-depth analysis and side-by-side comparison of Friendly's Restaurants vs Hooters including start-up costs and fees, business experience requirements, training & support and financing options.
Start-Up Costs and Fees |
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Investment | $498,500 - $1,950,000 | $956,500 - $4,275,000 |
Franchise Fee | $30,000 - $35,000 | $75,000 |
Royalty Fee | 4% | 5% |
Advertising Fee | 3.5% | 2.5% |
Year Founded | 1935 | 1983 |
Year Franchised | 1996 | 1986 |
Term Of Agreement | 20 years | - |
Term Of Agreement | 20 years | - |
Renewal Fee | $5K | - |
Business Experience Requirements |
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Experience | - | |
Financing Options |
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In-House/3rd Party | In-House/3rd Party | |
Franchise Fees | No/No | -/Yes |
Start-up Costs | No/No | -/Yes |
Equipment | No/No | -/Yes |
Inventory | No/No | -/Yes |
Receivables | No/No | -/Yes |
Payroll | No/No | -/Yes |
Training & Support |
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Training | - | On-The-Job Training: Varies Classroom Training: Varies |
Support | Newsletter, Meetings, Toll-free phone line, Grand opening, Internet, Security/safety procedures, Field operations/evaluations | Newsletter Meetings/Conventions Toll-Free Line Grand Opening Security/Safety Procedures Field Operations Site Selection |
Marketing | Ad slicks, National media | Ad Templates National Media Regional Advertising Social media Website development Loyalty program/app |
Operations |
Franchisees required to buy multiple units/master licenses; 62% of all franchisees own more than one unit
Absentee ownership of franchise is NOT allowed. (100% of current franchisees are owner/operators) | - |
Expansion Plans |
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US Expansion | Yes | No |
Canada Expansion | No | - |
International Expansion | No | Yes |
In Springfield, Massachusetts at the height of the Great Depression in 1935, 20 year-old Prestley Blake and his 18 year-old brother Curtis opened an ice cream shop called 'Friendly' that served double-dip cones for 5 cents. The brothers opened a second shop five years later in West Springfield, Massachusetts and added food to the menu. Within a decade, locations opened throughout western Massachusetts and Connecticut. In 1988 Donald N. Smith, the company's current CEO, purchased the company and a year later added an 's' to the name, making it 'Friendly's.'
In May 2000, Friendly's introduced a new food and dessert menu featuring colossal burgers, sandwich wraps, splits, sundaes and Cyclones. Friendly's produces 10 million snack cups and 230,000 gallons of fudge every year. In addition to its restaurants and cafes, Friendly's manufactures a complete line of frozen desserts.
There are no franchise opportunities available in the United States. Every region has been sold and our franchisees are not allowed to sub-franchise. International Hooters of America has franchise opportunities in the following countries: * Baltic States * Belorussia * Benelux * Bolivia * Bulgaria * Canada (Newfoundland) * Czech Republic * Denmark * Dominican Republic * Ecuador * Finland * France (multi-territory) * Hungary * Iceland * Italy (multi-territory) * Netherlands * Norway * Poland