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Updated RecentlyFriendly's Restaurants vs Baton Rouge Restaurant Franchise Comparison
Below is an in-depth analysis and side-by-side comparison of Friendly's Restaurants vs Baton Rouge Restaurant including start-up costs and fees, business experience requirements, training & support and financing options.
Start-Up Costs and Fees |
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| Investment | $498,500 - $1,950,000 | $1,600,000 - $1,800,000 |
| Franchise Fee | $30,000 - $35,000 | $60,000 |
| Royalty Fee | 4% | 5% |
| Advertising Fee | 3.5% | 2% |
| Year Founded | 1935 | - |
| Year Franchised | 1996 | - |
| Term Of Agreement | 20 years | - |
| Term Of Agreement | 20 years | - |
| Renewal Fee | $5K | - |
Business Experience Requirements |
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| Experience | - | |
Financing Options |
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| In-House/3rd Party | In-House/3rd Party | |
| Franchise Fees | No/No | No/No |
| Start-up Costs | No/No | No/No |
| Equipment | No/No | No/No |
| Inventory | No/No | No/No |
| Receivables | No/No | No/No |
| Payroll | No/No | No/No |
Training & Support |
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| Training | - | A twelve-week training program is mandatory at the franchisee's expense. |
| Support | Newsletter, Meetings, Toll-free phone line, Grand opening, Internet, Security/safety procedures, Field operations/evaluations | A successful opening is a critical step in the development of a B�ton Rouge Franchise Operation. We assist the
franchisee and his management team with a "hands-on" support team for the first 30 days of operation.
The main function of the franchisor is to assist the franchise system. This means providing ongoing phone calls, restaurant visits and consultations to ensure all B�ton Rouge's systems, specifications, and standards are in place, resulting in consistent operations, above average sales, and excellent profitability. B�ton Rouge offers full support in all areas of accounting, menu development, marketing, financial planning, and system implementation. |
| Marketing | Ad slicks, National media | - |
| Operations |
Franchisees required to buy multiple units/master licenses; 62% of all franchisees own more than one unit
Absentee ownership of franchise is NOT allowed. (100% of current franchisees are owner/operators) | B�ton Rouge insists on having an owner/operator on-site. Ideally, we would prefer a proprietorship, but consideration is given to partnerships. We insist that one of the partners be responsible for the day-to-day on-site operation of the restaurant. |
Expansion Plans |
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| US Expansion | Yes | - |
| Canada Expansion | No | - |
| International Expansion | No | - |
Company Overviews
About Friendly's Restaurants
In Springfield, Massachusetts at the height of the Great Depression in 1935, 20 year-old Prestley Blake and his 18 year-old brother Curtis opened an ice cream shop called 'Friendly' that served double-dip cones for 5 cents. The brothers opened a second shop five years later in West Springfield, Massachusetts and added food to the menu. Within a decade, locations opened throughout western Massachusetts and Connecticut. In 1988 Donald N. Smith, the company's current CEO, purchased the company and a year later added an 's' to the name, making it 'Friendly's.'
In May 2000, Friendly's introduced a new food and dessert menu featuring colossal burgers, sandwich wraps, splits, sundaes and Cyclones. Friendly's produces 10 million snack cups and 230,000 gallons of fudge every year. In addition to its restaurants and cafes, Friendly's manufactures a complete line of frozen desserts.
About Baton Rouge Restaurant
Baton Rouge is a division of Imvescor Restaurants Inc.The Canadian and American markets are full of new openings and business opportunities. Baton Rouge aims to develop its territory strategically with restaurants of a high calibre. The franchisees of Baton Rouge benefit from a turnkey concept with a well-established history. Our services include site selection, lease negotiations, architectural design, interior decoration, marketing and promotional support, market studies, and ongoing operational support and training.