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Below is an in-depth analysis and side-by-side comparison of Friendly's Restaurants vs Au Vieux Duluth Express including start-up costs and fees, business experience requirements, training & support and financing options.
Start-Up Costs and Fees |
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Investment | $498,500 - $1,950,000 | $175,000 - $500,000 |
Franchise Fee | $30,000 - $35,000 | $30,000 - $40,000 |
Royalty Fee | 4% | - |
Advertising Fee | 3.5% | - |
Year Founded | 1935 | 1979 |
Year Franchised | 1996 | 2002 |
Term Of Agreement | 20 years | - |
Term Of Agreement | 20 years | - |
Renewal Fee | $5K | - |
Business Experience Requirements |
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Experience | - | |
Financing Options |
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In-House/3rd Party | In-House/3rd Party | |
Franchise Fees | No/No | -/- |
Start-up Costs | No/No | -/- |
Equipment | No/No | -/- |
Inventory | No/No | -/- |
Receivables | No/No | -/- |
Payroll | No/No | -/- |
Training & Support |
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Training | - | - |
Support | Newsletter, Meetings, Toll-free phone line, Grand opening, Internet, Security/safety procedures, Field operations/evaluations | - |
Marketing | Ad slicks, National media | - |
Operations |
Franchisees required to buy multiple units/master licenses; 62% of all franchisees own more than one unit
Absentee ownership of franchise is NOT allowed. (100% of current franchisees are owner/operators) | - |
Expansion Plans |
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US Expansion | Yes | Yes |
Canada Expansion | No | - |
International Expansion | No | Yes |
In Springfield, Massachusetts at the height of the Great Depression in 1935, 20 year-old Prestley Blake and his 18 year-old brother Curtis opened an ice cream shop called 'Friendly' that served double-dip cones for 5 cents. The brothers opened a second shop five years later in West Springfield, Massachusetts and added food to the menu. Within a decade, locations opened throughout western Massachusetts and Connecticut. In 1988 Donald N. Smith, the company's current CEO, purchased the company and a year later added an 's' to the name, making it 'Friendly's.'
In May 2000, Friendly's introduced a new food and dessert menu featuring colossal burgers, sandwich wraps, splits, sundaes and Cyclones. Friendly's produces 10 million snack cups and 230,000 gallons of fudge every year. In addition to its restaurants and cafes, Friendly's manufactures a complete line of frozen desserts.
At Au Vieux Duluth Express you will discover one of a kind dishes, liberal bits and fantastic quality nourishments. Rich in Greek convention cooking is conveyed to you quick, crisp and warmly. Remarkable in flavor, our flame broiled huge, succulent, marinated bits of meat, chicken, pork, fish and claim to fame brochettes, all charbroiled to flawlessness, are certain to fulfill your craving. We likewise offer a decision of delightful side things making an elegantly important plate. Your prosperity is our goal. Our dedicated and enthusiastic group is focused on creating and proposing programs that will give you a chance to take advantage of your organization. That commitment gives our framework its extraordinary reputation for proficiency and productivity. When you join the MTY group, you take advantage of a wellspring of expert support, skill and know-how that has guaranteed the accomplishment of several establishments throughout the years. We offer persistent support and expert direction all through the establishment procedure, from the improvement of your eatery through to opening day and past. Au Vieux Duluth Express - A scrumptious culinary affair!