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Below is an in-depth analysis and side-by-side comparison of Zoup! Fresh Soup Company vs Submarina including start-up costs and fees, business experience requirements, training & support and financing options.
Start-Up Costs and Fees |
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Investment | $355,900 - $648,500 | $161,818 - $334,118 |
Franchise Fee | $39,900 | $25,000 |
Royalty Fee | 6% | - |
Advertising Fee | 1% | - |
Year Founded | 1998 | - |
Year Franchised | 2003 | - |
Term Of Agreement | 5 years, Renewable for 3 additional 5 year periods | - |
Term Of Agreement | 5 years, Renewable for 3 additional 5 year periods | - |
Renewal Fee | - | - |
Business Experience Requirements |
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Experience | - | |
Financing Options |
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In-House/3rd Party | In-House/3rd Party | |
Franchise Fees | No/Yes | -/- |
Start-up Costs | No/Yes | -/- |
Equipment | No/Yes | -/- |
Inventory | No/Yes | -/- |
Receivables | No/Yes | -/- |
Payroll | No/Yes | -/- |
Training & Support |
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Training | On-The-Job Training: 72 hours Classroom Training: 40 hours | - |
Support | Purchasing Co-ops Newsletter Meetings/Conventions Toll-Free Line Grand Opening Online Support Security/Safety Procedures Field Operations Site Selection Proprietary Software Franchisee Intranet Platform | - |
Marketing | Co-op Advertising Ad Templates National Media Regional Advertising Social media SEO Website development Email marketing Loyalty program/app | Professionally designed advertising materials are provided to franchisees. Various types of print advertisements and in-store displays enhance the image and exposure of your restaurant. You will learn the most cost-effective ways of bringing in new customers and how to keep them coming back. We will help you implement a comprehensive Grand Opening promotional plan to start your restaurant in the right direction. Marketing allowances, or rebates, which manufacturers pay to Submarina are contributed to the Marketing and Promotional Fund and used for further promotion of all Submarina restaurants. |
Operations |
30% of all franchisees own more than one unit Number of employees needed to run franchised unit: 10 - 14 Absentee Ownership Allowed | - |
Expansion Plans |
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US Expansion | No | - |
Canada Expansion | Yes | - |
International Expansion | No | - |
The first Zoup! opened in 1998 in Southfield, MI, a suburb of Detroit. Over the next five years, the founders opened five more Detroit-area locations, and in 2003 they began to franchise the concept. Zoup! restaurants feature 12 rotating daily varieties of soup, including low-fat, vegetarian, gluten and dairy free options. Made-to-order salads, sandwiches and baked goods are also available.
Once you qualify as a franchisee and become a licensee of the Submarina franchise system, we put our efforts into teaching you the Submarina system. Since the success of your franchise is mainly dependent on how well you follow our system, we are committed to you every step of the way. Our effective system of operation will give you the edge necessary to create a thriving business. The Submarina franchise program provides you the following support and assistance: *Financing *Site Selection and Lease Negotiations *Restaurant Design and Construction *Training and Operations Manual *Marketing Programs *Group Purchasing Power and Proprietary Products *New Product Development *Quality Control and Ongoing Support *Development Rights Program