Keller Williams Realty vs Real Estate One Franchise Comparison

Below is an in-depth analysis and side-by-side comparison of Keller Williams Realty vs Real Estate One including start-up costs and fees, business experience requirements, training & support and financing options.

Start-Up Costs and Fees
 
Keller Williams Realty Franchise
Real Estate One Franchise
Investment $183,447 - $336,495$20,000 - $80,000
Franchise Fee $35,000$13,000 - $18,000
Royalty Fee 6%-
Advertising Fee 1,000/year-
Year Founded 1983-
Year Franchised 1987-
Term Of Agreement 5 years-
Term Of Agreement 5 years-
Renewal Fee $2.5K-


Business Experience Requirements
 
Keller Williams Realty Franchise
Real Estate One Franchise
Experience
  • Industry experience
  • General business experience
  • Marketing skills
    		• -

    Financing Options
     
    Keller Williams Realty Franchise
    Real Estate One Franchise
      In-House/3rd PartyIn-House/3rd Party
    Franchise Fees No/No-/-
    Start-up Costs No/No-/-
    Equipment No/No-/-
    Inventory No/No-/-
    Receivables No/No-/-
    Payroll No/No-/-

    Training & Support
     
    Keller Williams Realty Franchise
    Real Estate One Franchise
    Training Ongoing country-wide-
    Support Newsletter, Meetings, Grand opening, Internet, Security/safety procedures, Field operations/evaluations-
    Marketing Regional advertising-
    Operations 30% of all franchisees own more than one unit

    Number of employees needed to run franchised unit: 3 - 4

    Absentee ownership of franchise is allowed. (85% of current franchisees are owner/operators)

    		-

    Expansion Plans
     
    Keller Williams Realty Franchise
    Real Estate One Franchise
    US Expansion --
    Canada Expansion No-
    International Expansion Yes-

    Company Overviews

    About Keller Williams Realty

    As two young real estate agents working for what was then the largest real estate company in Austin, Texas, Gary Keller and Joe Williams believed that a company should work for its employees rather than the other way around. So the two men joined forces to found Keller Williams Realty in 1983. Four years later the partners began franchising. With offices throughout the country, Keller Williams encourages agents to recruit others into the company through profit-sharing.

    "Entrepreneur

    #47 in Franchise 500 for 2020.
    #107 in Franchise 500 for 2021.


    About Real Estate One

     

    Real Estate One was the first company to have multiple offices, to create homes books, to initiate a computerized MLS, and to host Open Houses. Real Estate One also offers a better search experience for buyers with our highly rated Michigan Real Estate Search app. Real Estate One has been acknowledged on the national real estate circuit as leaders who report and educate the experts on today’s housing market.

    Our franchising division has been helping brokers realize their potential through name recognition while allowing them to maintain local control. Real Estate One is the largest company in Michigan and the nation's 10th largest real estate services provider in the United States and the 19th largest real estate broker in the United States. We are dedicated to providing our franchisees with the latest in tools and resources necessary for today's market while sharing the benefit of our research and market knowledge. Real Estate One continues to grow in strength and recognition across the country.Many of the modern marketing tools that are used across the country were started right here at Real Estate One.

    "The reason our companies have survived economic downturns and market crashes is due to our constant will to innovate and adopt new strategies and technologies.” - Dan Elsea, founder.