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Updated RecentlyKeller Williams Realty vs United Real Estate Franchise Comparison
Below is an in-depth analysis and side-by-side comparison of Keller Williams Realty vs United Real Estate including start-up costs and fees, business experience requirements, training & support and financing options.
Start-Up Costs and Fees |
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| Investment | $183,447 - $336,495 | $54,500 - $285,500 |
| Franchise Fee | $35,000 | $35,000 |
| Royalty Fee | 6% | Varies |
| Advertising Fee | 1,000/year | - |
| Year Founded | 1983 | 1925 |
| Year Franchised | 1987 | 1997 |
| Term Of Agreement | 5 years | - |
| Term Of Agreement | 5 years | - |
| Renewal Fee | $2.5K | - |
Business Experience Requirements |
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| Experience | - | |
Financing Options |
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| In-House/3rd Party | In-House/3rd Party | |
| Franchise Fees | No/No | Yes/No |
| Start-up Costs | No/No | No/No |
| Equipment | No/No | No/No |
| Inventory | No/No | No/No |
| Receivables | No/No | No/No |
| Payroll | No/No | No/No |
Training & Support |
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| Training | Ongoing country-wide | Classroom Training: 40 hours |
| Support | Newsletter, Meetings, Grand opening, Internet, Security/safety procedures, Field operations/evaluations | Purchasing Co-ops Newsletter Meetings/Conventions Toll-Free Line Grand Opening Online Support Security/Safety Procedures Field Operations Site Selection Proprietary Software Franchisee Intranet Platform |
| Marketing | Regional advertising | Co-op Advertising Ad Templates National Media Regional Advertising Social media SEO Website development Email marketing |
| Operations |
30% of all franchisees own more than one unit Number of employees needed to run franchised unit: 3 - 4
Absentee ownership of franchise is allowed. (85% of current franchisees are owner/operators) | - |
Expansion Plans |
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| US Expansion | - | Yes |
| Canada Expansion | No | - |
| International Expansion | Yes | Yes |
Company Overviews
About Keller Williams Realty
As two young real estate agents working for what was then the largest real estate company in Austin, Texas, Gary Keller and Joe Williams believed that a company should work for its employees rather than the other way around. So the two men joined forces to found Keller Williams Realty in 1983. Four years later the partners began franchising. With offices throughout the country, Keller Williams encourages agents to recruit others into the company through profit-sharing.
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#47 in Franchise 500 for 2020.
#107 in Franchise 500 for 2021.
About United Real Estate
As you consider the benefits of joining a real estate franchise, there's something you should know. When you present United Real Estate's marketing program to property owners in your area, you are offering them something that none of your competitors can provide. Armed with these tools, you have the power to dominate your market.
In every decade since 1970, the real estate brokerage industry is disrupted by a new business model which dramatically reallocates how market share is divided among the competitors. In each case, the new disruptive model has succeeded in overtaking the leading national real estate companies in a number of total agents and the number of transactions closed. Each disruptive model has succeeded by offering a similar value package of services to the agent but with an incremental positive change to the net earned commissions to the agents.
United Real Estate doesn’t believe incremental changes are what the real estate industry needs. Lasting change is required today to remain relevant in the decades to come.
United Real Estate is committed to delivering the most powerful national solution where owners, brokers, and agents win consistently on every deal, eliminating the challenges of outdated brokerage models and creating an environment of success for all parties.
United Real Estate is committed to delivering the most powerful national solution where owners, brokers, and agents win consistently on every deal, eliminating the challenges of outdated brokerage models and creating an environment of success for all parties.