Keller Williams Realty vs Counselor Realty Franchise Comparison

Below is an in-depth analysis and side-by-side comparison of Keller Williams Realty vs Counselor Realty including start-up costs and fees, business experience requirements, training & support and financing options.

Start-Up Costs and Fees
 
Keller Williams Realty Franchise
Counselor Realty Franchise
Investment $183,447 - $336,495$24,350 - $105,700
Franchise Fee $35,000$7,500 - $15,000
Royalty Fee 6%-
Advertising Fee 1,000/year-
Year Founded 19832002
Year Franchised 19872002
Term Of Agreement 5 years-
Term Of Agreement 5 years-
Renewal Fee $2.5K-


Business Experience Requirements
 
Keller Williams Realty Franchise
Counselor Realty Franchise
Experience
  • Industry experience
  • General business experience
  • Marketing skills
    		• -

    Financing Options
     
    Keller Williams Realty Franchise
    Counselor Realty Franchise
      In-House/3rd PartyIn-House/3rd Party
    Franchise Fees No/No-/-
    Start-up Costs No/No-/-
    Equipment No/No-/-
    Inventory No/No-/-
    Receivables No/No-/-
    Payroll No/No-/-

    Training & Support
     
    Keller Williams Realty Franchise
    Counselor Realty Franchise
    Training Ongoing country-wide-
    Support Newsletter, Meetings, Grand opening, Internet, Security/safety procedures, Field operations/evaluations-
    Marketing Regional advertising-
    Operations 30% of all franchisees own more than one unit

    Number of employees needed to run franchised unit: 3 - 4

    Absentee ownership of franchise is allowed. (85% of current franchisees are owner/operators)

    		-

    Expansion Plans
     
    Keller Williams Realty Franchise
    Counselor Realty Franchise
    US Expansion -Yes
    Canada Expansion No-
    International Expansion Yes-

    Company Overviews

    About Keller Williams Realty

    As two young real estate agents working for what was then the largest real estate company in Austin, Texas, Gary Keller and Joe Williams believed that a company should work for its employees rather than the other way around. So the two men joined forces to found Keller Williams Realty in 1983. Four years later the partners began franchising. With offices throughout the country, Keller Williams encourages agents to recruit others into the company through profit-sharing.

    "Entrepreneur

    #47 in Franchise 500 for 2020.
    #107 in Franchise 500 for 2021.


    About Counselor Realty

    "Counselor
    At Counselor Realty, we are proud to offer you an outstanding career opportunity�"owning your own business in the exciting and important real estate industry, providing consumers with superior selling and marketing services, and enjoying the benefits of a superb franchise company.

    Counselor Realty is recognized as a trusted name synonymous with experience and success. We are looking to award franchises to a select group of highly qualified individuals. You might be among them. Essentially, we're looking for outgoing, energetic individuals with outstanding people skills, superb sales talents and superior customer-service abilities. You should display exceptional maturity, sound judgment and stability, and possess the highest qualities of excellence, honesty, and integrity.

    Whether you are an existing real estate broker or agent, or desire to be one, owning or becoming a part of a Counselor Realty franchise could be the career opportunity you've been looking for.
    Counselor Realty has offices across the metro area plus an office in St. Cloud. We have franchises in Alexandria, Bemidji, Brainerd, Detroit Lakes, Glenwood, Rochester, Victoria�"and we are growing.