We're Rolling Pretzel Company vs Sprinkles Cupcakes Franchise Comparison

Below is an in-depth analysis and side-by-side comparison of We're Rolling Pretzel Company vs Sprinkles Cupcakes including start-up costs and fees, business experience requirements, training & support and financing options.

Start-Up Costs and Fees
 
We're Rolling Pretzel Company Franchise
Sprinkles Cupcakes Franchise
Investment $91,000 - $223,000$576,000 - $1,075,000
Franchise Fee $15,000N/A
Royalty Fee 5%-
Advertising Fee 2%-
Year Founded 19962012
Year Franchised 19982020
Term Of Agreement 5 years-
Term Of Agreement 5 years-
Renewal Fee $1K-


Business Experience Requirements
 
We're Rolling Pretzel Company Franchise
Sprinkles Cupcakes Franchise
Experience
  • General business experience
    		• -

    Financing Options
     
    We're Rolling Pretzel Company Franchise
    Sprinkles Cupcakes Franchise
      In-House/3rd PartyIn-House/3rd Party
    Franchise Fees No/No-/-
    Start-up Costs No/No-/-
    Equipment No/Yes-/-
    Inventory No/No-/-
    Receivables No/No-/-
    Payroll No/No-/-

    Training & Support
     
    We're Rolling Pretzel Company Franchise
    Sprinkles Cupcakes Franchise
    Training --
    Support Newsletter, Meetings, Toll-free phone line, Grand opening, Security/safety procedures, Field operations/evaluations-
    Marketing Ad slicks, Regional advertising-
    Operations 30% of all franchisees own more than one unit

    Number of employees needed to run franchised unit: 6 - 8

    Absentee ownership of franchise is allowed. (70% of current franchisees are owner/operators)

    		-

    Expansion Plans
     
    We're Rolling Pretzel Company Franchise
    Sprinkles Cupcakes Franchise
    US Expansion YesYes
    Canada Expansion No-
    International Expansion NoYes

    Company Overviews

    About We're Rolling Pretzel Company

    Kevin Krabill founded We're Rolling Pretzel Co. in 1996 with his own proprietary pretzel dough recipe. Based in Alliance, Ohio, the private company began franchising in 1998 and offers franchises in both traditional and nontraditional locations, including regional shopping malls, airports, amusement parks and universities.
    We're Rolling Pretzel Company has superior quality pretzels and drinks as well as the best menu variety of any pretzel franchise company.  The franchise system is supported by food service professionals who have decades of experience in the industry as well as Associates who have experience in all aspects of restaurant operations and marketing.
    Veteran Incentives  10% off franchise fee

    About Sprinkles Cupcakes

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    Sprinkles opened “the world’s first cupcake bakery” in Beverly Hills, as reported by the Food Network, and is credited by the Los Angeles Times as “the progenitor of the haute cupcake craze.” Founded by Candace Nelson, judge on Food Network’s hit show “Cupcake Wars,” and husband Charles, Sprinkles has inspired long lines of devoted Hollywood stars and serious epicureans alike. From Tom Cruise to Oprah Winfrey, Blake Lively to Ryan Seacrest, celebrities are abuzz about Sprinkles!
    Baked fresh in small batches throughout the day, Sprinkles Cupcakes are handcrafted from the finest ingredients and contain no preservatives, trans fats or artificial flavors. Sprinkles has locations nationwide, a traveling Sprinklesmobile - the world’s first cupcake truck, and sells its cupcake mixes at over 250 Williams-Sonoma stores throughout the US and Canada.
    In 2012, Sprinkles debuted the world’s first Cupcake ATM and continued its foray into classic American desserts with the launch of Sprinkles Ice Cream & Cookies.
    “The Sprinkles Baking Book” hit the New York Times Best Sellers list in October, 2016.

    The total investment necessary to begin operation of a Production Bakery is $781,000 to $1,075,000. This includes $40,000 to $43,250 that must be paid to the franchisor or affiliate.
    The total investment necessary to begin operation of a Pantry Bakery is $576,000 to $895,000. This includes $40,000 to $43,250 that must be paid to the franchisor or affiliate. The franchisor and you may choose to sign a Development Rights Agreement under which you will develop a number of Sprinkles Cupcakes Bakeries. The franchisor expects the Development Rights Agreement to cover between 2 and 10 Sprinkles Cupcakes Bakeries.
    The total investment necessary to begin operation under a Development Rights Agreement is $40,500 to $202,500. This includes $40,000 to $200,000 that must be paid to the franchisor or affiliate.