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Updated RecentlyFleet Feet Sports vs Atmosphere Franchise Comparison
Below is an in-depth analysis and side-by-side comparison of Fleet Feet Sports vs Atmosphere including start-up costs and fees, business experience requirements, training & support and financing options.
Start-Up Costs and Fees |
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| Investment | $187,000 - $413,000 | $75,000 - $150,000 |
| Franchise Fee | $38,000 | $30,000 |
| Royalty Fee | 4% | - |
| Advertising Fee | 0.25% | - |
| Year Founded | 1976 | - |
| Year Franchised | 1976 | - |
| Term Of Agreement | 20 years | - |
| Term Of Agreement | 20 years | - |
| Renewal Fee | - | - |
Business Experience Requirements |
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| Experience | - | - |
Financing Options |
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| In-House/3rd Party | In-House/3rd Party | |
| Franchise Fees | No/No | -/- |
| Start-up Costs | No/No | -/- |
| Equipment | No/No | -/- |
| Inventory | No/No | -/- |
| Receivables | No/No | -/- |
| Payroll | No/No | -/- |
Training & Support |
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| Training | On-The-Job Training: 45-101 hours Classroom Training: 45-70 hours Additional Training: Existing stores | - |
| Support | Purchasing Co-ops Newsletter Meetings/Conventions Toll-Free Line Grand Opening Online Support Security/Safety Procedures Field Operations Site Selection Proprietary Software Franchisee Intranet Platform | - |
| Marketing | Co-op Advertising Ad Templates National Media Regional Advertising Social media SEO Website development Email marketing Loyalty program/app | - |
| Operations |
8% of all franchisees own more than one unit Number of employees needed to run franchised unit: 5 Absentee ownership of franchise is NOT allowed. (100% of current franchisees are owner/operators)
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Expansion Plans |
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| US Expansion | Yes | - |
| Canada Expansion | No | No |
| International Expansion | No | No |
Company Overviews
About Fleet Feet Sports
Fleet Feet Sports offers you the opportunity to combine your passion for running and health with your determination to work for yourself. If you believe in yourself and want to help others become more healthy and active, this may be the next chapter in your life. We provide a proven business model with support from an experienced team of small business experts and retail leaders. Owning your own store can be fulfilling but can also be challenging. At Fleet Feet, Incorporated we promise that we will guide you through this journey. You will have access to Fleet Feet, Incorporated's experienced staff, a large pool of fellow franchisees who have been through all stages of the process, and access to our proprietary "best practices" that have been established by the Fleet Feet Sports network.
About Atmosphere
Atmosphere is a big-box concept specializing in outdoor sports - including cross-country and telemark skiing, snowshoeing, cycling and camping. In early 2010, the company re-launched it's corporate Coast Mountain Sports outdoor concept under the Atmosphere banner. The company currently has 25 corporate and 34 franchise locations operating under the Atmosphere name. For more information please visit www.atmosphereoutdoor.ca