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Below is an in-depth analysis and side-by-side comparison of Fleet Feet Sports vs Destination Athlete including start-up costs and fees, business experience requirements, training & support and financing options.
Start-Up Costs and Fees |
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Investment | $187,000 - $413,000 | $28,300 - $93,610 |
Franchise Fee | $38,000 | $20,000 - $50,000 |
Royalty Fee | 4% | 5%-8% |
Advertising Fee | 0.25% | 2% |
Year Founded | 1976 | 2008 |
Year Franchised | 1976 | 2008 |
Term Of Agreement | 20 years | - |
Term Of Agreement | 20 years | - |
Renewal Fee | - | - |
Business Experience Requirements |
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Experience | - | - |
Financing Options |
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In-House/3rd Party | In-House/3rd Party | |
Franchise Fees | No/No | Yes/Yes |
Start-up Costs | No/No | -/Yes |
Equipment | No/No | -/Yes |
Inventory | No/No | -/Yes |
Receivables | No/No | -/Yes |
Payroll | No/No | -/Yes |
Training & Support |
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Training | On-The-Job Training: 45-101 hours Classroom Training: 45-70 hours Additional Training: Existing stores | On-The-Job Training: 80+ hours Classroom Training: 40 hours Additional Training: Online, conference calls |
Support | Purchasing Co-ops Newsletter Meetings/Conventions Toll-Free Line Grand Opening Online Support Security/Safety Procedures Field Operations Site Selection Proprietary Software Franchisee Intranet Platform | Purchasing Co-ops Newsletter Meetings/Conventions Toll-Free Line Grand Opening Online Support Security/Safety Procedures Field Operations Site Selection Proprietary Software Franchisee Intranet Platform |
Marketing | Co-op Advertising Ad Templates National Media Regional Advertising Social media SEO Website development Email marketing Loyalty program/app | Ad Templates National Media Regional Advertising Social media SEO Website development Email marketing Loyalty program/app |
Operations |
8% of all franchisees own more than one unit Number of employees needed to run franchised unit: 5 Absentee ownership of franchise is NOT allowed. (100% of current franchisees are owner/operators)
| Number of Employees Required to Run: 1 - 3 |
Expansion Plans |
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US Expansion | Yes | Yes |
Canada Expansion | No | - |
International Expansion | No | - |
Fleet Feet Sports offers you the opportunity to combine your passion for running and health with your determination to work for yourself. If you believe in yourself and want to help others become more healthy and active, this may be the next chapter in your life. We provide a proven business model with support from an experienced team of small business experts and retail leaders. Owning your own store can be fulfilling but can also be challenging. At Fleet Feet, Incorporated we promise that we will guide you through this journey. You will have access to Fleet Feet, Incorporated's experienced staff, a large pool of fellow franchisees who have been through all stages of the process, and access to our proprietary "best practices" that have been established by the Fleet Feet Sports network.