Atlantic City Sub Shops vs The Submarine Station Franchise Comparison

Below is an in-depth analysis and side-by-side comparison of Atlantic City Sub Shops vs The Submarine Station including start-up costs and fees, business experience requirements, training & support and financing options.

Start-Up Costs and Fees

 
Atlantic City Sub Shops Franchise
The Submarine Station Franchise
Investment $100,000 - $275,000N/A
Franchise Fee $15,000$8,000
Royalty Fee 5%$500/mo
Advertising Fee --
Year Founded 1986-
Year Franchised 1995-
Term Of Agreement 3 years5 years
Term Of Agreement 3 years5 years
Renewal Fee --


Business Experience Requirements

 
Atlantic City Sub Shops Franchise
The Submarine Station Franchise
Experience --

Financing Options

 
Atlantic City Sub Shops Franchise
The Submarine Station Franchise
  In-House/3rd PartyIn-House/3rd Party
Franchise Fees No/No-/-
Start-up Costs No/No-/-
Equipment No/No-/-
Inventory No/No-/-
Receivables No/No-/-
Payroll No/No-/-

Training & Support

 
Atlantic City Sub Shops Franchise
The Submarine Station Franchise
Training Available at headquarters, Available at franchisee's location-
Support Grand opening, Internet, Field operations/evaluations-
Marketing Ad slicks-
Operations 0% of all franchisees own more than one unit

Number of employees needed to run franchised unit: 13 - 15

Absentee ownership of franchise is NOT allowed. (100% of current franchisees are owner/operators)

-

Expansion Plans

 
Atlantic City Sub Shops Franchise
The Submarine Station Franchise
US Expansion Yes-
Canada Expansion No-
International Expansion No-

Company Overviews

About Atlantic City Sub Shops

Brett Perlman, Scott Perlman and Santo Formica founded Atlantic City Sub Shops in 1986, opening their first store in Egg Harbor Township, New Jersey, just west of the shoreline destination. From that location, the partners began serving submarine sandwiches for customers who would eat in, take out or order delivery.

The company overnights sandwiches made in the Egg Harbor store to customers who don't have an Atlantic City Sub Shop location near them.

About The Submarine Station

As a company grows there are three main methods of growth to choose from: sole proprietorship, joint venture, or franchising. The franchise system is an exciting model because of the common shared interest in the founding company (the Franchisor) and the small business owner (the Franchisee) that both want the system to work. The problem with most franchising models is that a Franchisee is under such stringent restrictions from the Franchisor. Understandably, the Franchisor has a huge interest in protecting the brand. This interest in protecting the brand has inherent drawbacks that now become the Franchisee's issues. A few of these drawbacks are: real estate long-term leasing or purchasing, expensive proprietary equipment, forced product price points, etc. Who pays for this in the end? Well, the Franchisee does. Who looks out for the Franchisee? The Submarine Station will!