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Updated RecentlyFlowerama of America vs Grower Direct Franchise Comparison
Below is an in-depth analysis and side-by-side comparison of Flowerama of America vs Grower Direct including start-up costs and fees, business experience requirements, training & support and financing options.
Start-Up Costs and Fees |
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| Investment | $180,000 | $55,000 |
| Franchise Fee | $35,000 | $12,500 |
| Royalty Fee | 5% | - |
| Advertising Fee | - | - |
| Year Founded | 1966 | 1991 |
| Year Franchised | 1972 | - |
| Term Of Agreement | 20 years | - |
| Term Of Agreement | 20 years | - |
| Renewal Fee | - | - |
Business Experience Requirements |
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| Experience | - | - |
Financing Options |
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| In-House/3rd Party | In-House/3rd Party | |
| Franchise Fees | No/No | -/- |
| Start-up Costs | No/No | -/- |
| Equipment | No/No | -/- |
| Inventory | No/No | -/- |
| Receivables | No/No | -/- |
| Payroll | No/No | -/- |
Training & Support |
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| Training | Continued field training & support | 10 days |
| Support | Newsletter, Toll-free phone line, Grand opening, Internet, Security/safety procedures, Field operations/evaluations, Purchasing cooperatives | - |
| Marketing | Co-op advertising, Ad slicks | - |
| Operations |
18% of all franchisees own more than one unit Number of employees needed to run franchised unit: 8 - 10
Absentee ownership of franchise is allowed. (100% of current franchisees are owner/operators) | - |
Expansion Plans |
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| US Expansion | - | - |
| Canada Expansion | No | No |
| International Expansion | No | No |
Company Overviews
About Flowerama of America
Founded by Maurice Frink in 1967, Flowerama of America began franchising in 1972.
Flowerama is always focused on growing! Our comprehensive training
and support for franchise owners will get you started on the road to
success!
Flowerama of America, Inc., is a franchised retail floral and
gift shop featuring fresh cut flowers, floral arrangements, tropical
green and blooming plants, silk and dried floral products, bedding
plants, and other unique gift lines.
The philosophy of Flowerama of America is very simple: we provide
customers with the finest quality floral and gift products and services
at affordable prices.
Flowerama's franchise program operates under the concepts of
mass-merchandising, cash-and-carry sales, as well as leveraging the
latest technology in web sales. We work with you by assisting with
everything from site selection to merchandising and marketing. We are
here to support you, every step of the way along your journey to
becoming a franchise owner. You do not need floral knowledge to become a
successful Flowerama owner.
Our Flowerama franchised locations are a testimony to the
effectiveness of Flowerama's unique marketing/merchandising concept. Our
four principles will help guide your new business venture:
- High-Traffic, Free-Standing Locations
- Aggressive Mass-Merchandising Concept
- Quality Merchandise at Affordable Prices
- Superior Customer Service
About Grower Direct
Grower Direct Fresh Cut Flowers Inc. supplies top quality, fresh cut flowers and marketing expertise to its 68 retail outlets across Canada. Maintaining an affordable price point on a wide range of high quality flowers is the commitment of the retail stores to their customers.