Baby Power/Forever Kids vs We Rock the Spectrum Kid's Gym Franchise Comparison

BabyPower/Forever Kids is today's most progressive and developmentally appropriate exercise and musical parent/child play program. BabyPower has operated successfully in Company owned centers throughout the Northeastern US since 1973. The program has been designed to build confidence and promote child development, communication and parent/child bonding. BabyPower introduces children to new playmates and their most valuable playmates of all: THEIR PARENTS! That is because all BabyPower classes are parent-child interactive. So, when student achieves a breakthrough in sensory awareness, balance or language skills, the parent will actually see it happen! The BabyPower Program is a 10-week, hour long pre-nursery school play program for children and their parents. The course is a systematically designed and consistently adhered to program customized for promoting child development, parent/child communications, play and bonding. Parents participate equally with their children during each one hour session. BabyPower graduates are more prepared to enter daycare and school programs than other children. Our graduates learn to follow direction as they develop a more outgoing personality. Graduates are more adjusted toward interacting with others, thus paving the way for the development of life long friendships and excellent learning behavioral skills.The Forever Kids Programs at Baby Power were designed to develop the second phase in a child's development. Through arts and crafts, cooking, theme classes, gym play and science experiments, fine motor skills, hand-eye coordination, and self expression are culitvated while using creativity to have FUN.

 

 

    Target market (Baby Power programs) not commonly targeted by other child-focused businesses (6 mos - 3 years old) (Forever Kids programs 3 years to six years)
    Lifestyle business - flexible class schedule
    Uncommon support from founder as new franchise is ramping up Evolving programs for children - multi-faceted programs challenging the emotional, intellectual and physical aspects of children; programs evolve as child grows
    Parent-child enrichment programs - parents involved in child’s experience
    Flexible hands-on or hands-off managerial approach
    Six revenue streams: Baby Power Programs,( 6 mo - 3 years) Forever Kids Programs (3 years - 6 years) Birthday Parties, Open Gym, Two Hour Drop Off Programs 3-6 years, Preschool enrichment program, and Products (music, toys and coloring books)

The kid’s party industry provides a promising business model in the United States and internationally as well. With WRTS specializing in sensory equipment, all kids can benefit from our inclusive activities and unique facilities. We are a gym that caters to children of ALL abilities.

To get started on opening your own We Rock the Spectrum Kid’s Gym, you will first need to sign our NDA (Non-Disclosure Agreement). After which, we will give you a call to discuss your qualifications and give you an overview with our Franchise Developer. If you meet all of our requirements and we think it’s a good fit, we will send you the FDD to review, schedule some follow up calls to discuss, send you an application and run a background check. Then you will have an interview with our CEO and Founder, Dina Kimmel, and lastly we set up validation calls with various owners so you can ask them first-hand what it’s like to open a WRTS gym.

The franchisor offers 3 franchise programs:
Single Gym Program. Under this program, you will sign a Franchise Agreement to operate one WRTS Kid’s Gym. The total investment necessary to begin operation of a WRTS Kid’s Gym ranges from $118,578 to $182,378. This includes $56,520 that must be paid to the franchisor or their affiliate.
Area Development Program. Under this program, the franchisor will assign you a defined area within which you must develop and operate a  inimum of 2 WRTS Kid’s Gyms within a specified period of time. The total investment necessary to begin operation of the first of 2 WRTS Kid’s Gyms under an Area Development Agreement ranges from $139,578 to $206,378. This includes $76,520 that must be paid to the franchisor or their affiliate.
We Rock on Wheels Program. Under this program, you will sign a Franchise Agreement to operate one mobile WRTS Kid’s Gym. The total investment necessary to begin operation of a mobile WRTS Kid’s Gym ranges from $92,678 to $103,928. This includes between $35,520 and $35,770 that must be paid to the franchisor or their affiliate.