Krieger's vs Applebee's Franchise Comparison

Below is an in-depth analysis and side-by-side comparison of Krieger's vs Applebee's including start-up costs and fees, business experience requirements, training & support and financing options.

Start-Up Costs and Fees
 
Krieger's Franchise
Applebee's Franchise
Investment $450,000$2,009,038 - $8,267,250
Franchise Fee $30,000$35,000
Royalty Fee 5%4% initially, 5% possible after
Advertising Fee -not less than 4%
Year Founded 19911980
Year Franchised 20022014
Term Of Agreement 15 years-
Term Of Agreement 15 years-
Renewal Fee --


Business Experience Requirements
 
Krieger's Franchise
Applebee's Franchise
Experience
  • General business experience
  • Management expertise
    		• Our Ideal Franchise Partner -Is committed to a long term franchise relationship built on trust and respect -Knows how to build a brand -Understands that accessible pricing and value are core components of casual dining -Has prior hospitality experience or knowledge, particularly in critical areas like supply chain, quality assurance, real estate development, and marketing -Has or will have infrastructure dedicated to the development of our brand -Has material liquidity and net worth, with access to capital -Has a track record of developing multi-unit restaurant systems

    Financing Options
     
    Krieger's Franchise
    Applebee's Franchise
      In-House/3rd PartyIn-House/3rd Party
    Franchise Fees No/Yes-/-
    Start-up Costs No/Yes-/-
    Equipment No/Yes-/-
    Inventory No/Yes-/-
    Receivables No/Yes-/-
    Payroll No/Yes-/-

    Training & Support
     
    Krieger's Franchise
    Applebee's Franchise
    Training --
    Support Newsletter, Meetings, Grand opening, Internet, Security/safety procedures, Field operations/evaluations, Purchasing cooperatives-
    Marketing Co-op advertising, Ad slicks, Regional advertising-
    Operations 85% of all franchisees own more than one unit

    Absentee ownership of franchise is allowed. (90% of current franchisees are owner/operators)

    		-

    Expansion Plans
     
    Krieger's Franchise
    Applebee's Franchise
    US Expansion YesYes
    Canada Expansion NoNo
    International Expansion NoYes

    Company Overviews

    About Krieger's

    About Applebee's

    Applebee's is the largest casual dining chain in the world with sales of $4.7 billion in 2006. Already the business staple of friendly casual dining, Applebee's is pursuing expansion opportunities, and is looking for individuals/firms with a serious interest in developing our successful brand internationally. For years Applebee's has embraced neighborhood culture, providing high-quality food and drinks in a friendly and informal atmosphere. Compared to the competition, Applebee's consistently delivers food to the consumer faster as well as more affordably. We plan to take this same mantra abroad, creating a warm, inviting dining experience designed around location-specific demographics and customer preference information.

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