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Below is an in-depth analysis and side-by-side comparison of Bath Fitter vs HomeStory Doors and More including start-up costs and fees, business experience requirements, training & support and financing options.
Start-Up Costs and Fees |
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Investment | $120,000 - $175,000 | $157,250 - $298,500 |
Franchise Fee | $30,000 | $20,000 - $40,000 |
Royalty Fee | 0 | varies |
Advertising Fee | - | varies |
Year Founded | 1984 | 2011 |
Year Franchised | 1992 | 2011 |
Term Of Agreement | 5 years | 5 years |
Term Of Agreement | 5 years | 5 years |
Renewal Fee | - | - |
Business Experience Requirements |
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Experience | - | Business Experience: · General business experience · Sales skills · Home improvement experience not required |
Financing Options |
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In-House/3rd Party | In-House/3rd Party | |
Franchise Fees | No/No | No/No |
Start-up Costs | No/No | No/No |
Equipment | No/No | No/No |
Inventory | No/No | No/No |
Receivables | No/No | No/No |
Payroll | No/No | No/No |
Training & Support |
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Training | - | - |
Support | Newsletter, Meetings, Toll-free phone line, Grand opening, Internet, Security/safety procedures, Field operations/evaluations | Newsletter, Meetings, Grand opening, Internet, Field operations/evaluations, Purchasing cooperatives |
Marketing | Ad slicks | Co-op advertising, Regional advertising |
Operations |
Number of employees needed to run franchised unit: 3 - 4
Absentee ownership of franchise is NOT allowed. (100% of current franchisees are owner/operators) | 15% of all franchisees own more than one unit Number of employees needed to run franchised unit: 1-4 Absentee ownership of franchise is NOT allowed. (100% of current franchisees are owner/operators) |
Expansion Plans |
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US Expansion | Yes | Yes |
Canada Expansion | No | No |
International Expansion | No | No |
In 1984 Bath Fitter created its first bathtub liner, an acrylic bathtub that fit over an existing tub. The company soon added one-piece acrylic bath walls and accessories to its product line.
Bath Fitter franchisees now also install accessories such as soap dishes, towel racks and shelves.
Liners are made to measure, fitting around existing plumbing fixtures. Walls can be installed to cover existing tile.
With HomeStory, the Opportunity is Easy to See The first company of its kind in an underserved market niche Proprietary technology creates incredible efficiency and a barrier for competitors Powerful marketing and sales system backed by over 15 years of experience HomeStory transforms and updates homes faster, easier, and more affordably than any other home improvement project. This is accomplished by replacing all of the worn, outdated doors in a home with beautiful designer doors and hardware. HomeStory offers tremendous value, made possible by award-winning technology, a nationwide supplier network, and a marketing system that engages homeowners and creates demand. Learn How HomeStory's Proprietary Technology Unlocks the Door Replacement Market Why Door Replacement? Simply put: A substantial unmet need. Like most items in a home, doors wear out, become outdated and need to be replaced. Yet, few homeowners have been offered an affordable, convenient and mess-free option for updating their doors. As a result, most homes still have their old doors, making this a large, untapped market with little competition. What a Difference! Homeowners repeatedly tell us how surprised and delighted they are with the dramatic improvement our custom doors and hardware make throughout their homes. With HomeStory, you're able to consistently exceed customer expectations, making them invaluable advocates for your service.