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Below is an in-depth analysis and side-by-side comparison of Bath Fitter vs Concrete Craft including start-up costs and fees, business experience requirements, training & support and financing options.
Start-Up Costs and Fees |
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Investment | $120,000 - $175,000 | $141,790 - $220,070 |
Franchise Fee | $30,000 | $19,950 |
Royalty Fee | 0 | $300-$2K/mo. |
Advertising Fee | - | $300/mo. |
Year Founded | 1984 | 2006 |
Year Franchised | 1992 | 2008 |
Term Of Agreement | 5 years | 10 years |
Term Of Agreement | 5 years | 10 years |
Renewal Fee | - | - |
Business Experience Requirements |
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Experience | - | - |
Financing Options |
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In-House/3rd Party | In-House/3rd Party | |
Franchise Fees | No/No | No/No |
Start-up Costs | No/No | No/No |
Equipment | No/No | No/No |
Inventory | No/No | No/No |
Receivables | No/No | No/No |
Payroll | No/No | No/No |
Training & Support |
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Training | - | - |
Support | Newsletter, Meetings, Toll-free phone line, Grand opening, Internet, Security/safety procedures, Field operations/evaluations | - |
Marketing | Ad slicks | - |
Operations |
Number of employees needed to run franchised unit: 3 - 4
Absentee ownership of franchise is NOT allowed. (100% of current franchisees are owner/operators) | - |
Expansion Plans |
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US Expansion | Yes | - |
Canada Expansion | No | No |
International Expansion | No | No |
In 1984 Bath Fitter created its first bathtub liner, an acrylic bathtub that fit over an existing tub. The company soon added one-piece acrylic bath walls and accessories to its product line.
Bath Fitter franchisees now also install accessories such as soap dishes, towel racks and shelves.
Liners are made to measure, fitting around existing plumbing fixtures. Walls can be installed to cover existing tile.
Concrete Craft (formerly All American Decorative Concrete) has been making art out of ordinary concrete since 2006. Co-founders John Kostro and Dan Lightner originally wanted to go into business together and buy a swimming pool dealership. In the midst of their due diligence, they found that people didn’t like the boring, gray concrete around most pools. Seeing a need, they decided to switch gears and create a decorative concrete franchise. From there, they expanded the areas that could benefit from concrete resurfacing, from pools to walkways, driveways, patios, and more.
In 2015, Home Franchise Concepts saw the enormous potential in the marketplace, bought All American Decorative Concrete, and rebranded it as Concrete Craft.