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Below is an in-depth analysis and side-by-side comparison of Blackjack Pizza vs Happy's Pizza including start-up costs and fees, business experience requirements, training & support and financing options.
Start-Up Costs and Fees |
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Investment | $168,300 - $392,300 | $336,500 - $608,000 |
Franchise Fee | $35,000 | $35,000 |
Royalty Fee | 3% | 1.5K/mo |
Advertising Fee | - | Up to 1% |
Year Founded | 1983 | 1996 |
Year Franchised | 1988 | 2007 |
Term Of Agreement | 10 years | - |
Term Of Agreement | 10 years | - |
Renewal Fee | $1K | - |
Business Experience Requirements |
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Experience | - | |
Financing Options |
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In-House/3rd Party | In-House/3rd Party | |
Franchise Fees | No/Yes | -/- |
Start-up Costs | No/Yes | -/- |
Equipment | No/Yes | -/- |
Inventory | No/Yes | -/- |
Receivables | No/Yes | -/- |
Payroll | No/No | -/- |
Training & Support |
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Training | Ongoing assistance & classroom training available | While each of our stores undergoes Happy's classic build out, operators gain admission to The University of Happy's Pizza. After 30-45 days of training in our corporate kitchen and 60-90 days of in-store management training at an open location, graduates are completely groomed for success. Once a store is open, our support staff helps you with marketing, inventory control, staffing, prep and food updates. |
Support | Newsletter, Meetings, Grand opening, Internet, Security/safety procedures, Field operations/evaluations, Purchasing cooperatives | Site selection, lease negotiations assistance, equipment, fixture, signage and inventory suppliers and even construction standards and assistance. In addition to this, once a new store begins operations, Happy's Pizza provides all stores with an operations manual, continuous updates of our specifications and process and operational advice and assistance by telephone and Internet. |
Marketing | Co-op advertising, Ad slicks, Regional advertising | We are one of the only restaurants with a toll-free vanity number and we know how to use it. 800 BE HAPPY. Our in-house ad agency will customize individual marketing plans for every store. It starts with coming soon banners, job fairs and a big grand opening push. Once operations are running smoothly, we turn up the marketing machine with TV. Radio, direct mail, mobile and on-line promotions connected with our growing social web presence. |
Operations |
25% of all franchisees own more than one unit Number of employees needed to run franchised unit: 15 - 30
Absentee ownership of franchise is NOT allowed. (100% of current franchisees are owner/operators) | - |
Expansion Plans |
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US Expansion | Yes | Yes |
Canada Expansion | No | Yes |
International Expansion | No | - |
Blackjack Pizza was founded in 1983 by Vince Schmuhl. After working several years for Dominos Pizza, the founder felt that there was plenty of room for competitors in the fast growing pizza delivery business. At that time, Dominos Pizza was the only major player in the pizza delivery business in the Rocky Mountain region and he felt that customers would really appreciate an alternative to Dominos Pizza. The first Blackjack Pizza store was opened on June 29, 1983 in Federal Heights, CO. The second store opened in Greeley, CO in February of 1984. Vince continued to open new stores, mainly in the Denver Metro Area. By 1986, there were six corporate owned stores and one franchisee in operation. In 1988, Blackjack officially became a franchisor using the concept of an owner/operator franchisee at each store location. Several corporate stores were sold to franchisees, and other franchisees were added to the system through conversions of independent operators who saw the value in being part of Blackjack Pizza. We have continued to add franchise outlets to the system under a policy of slow, controlled growth. There are 45 stores in operation in four states.