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Below is an in-depth analysis and side-by-side comparison of Blackjack Pizza vs Persona Wood Fired Pizzeria including start-up costs and fees, business experience requirements, training & support and financing options.
Start-Up Costs and Fees |
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Investment | $168,300 - $392,300 | $242,650 - $506,600 |
Franchise Fee | $35,000 | $25,000 - $35,000 |
Royalty Fee | 3% | 6% |
Advertising Fee | - | 2% |
Year Founded | 1983 | 2012 |
Year Franchised | 1988 | 2014 |
Term Of Agreement | 10 years | - |
Term Of Agreement | 10 years | - |
Renewal Fee | $1K | - |
Business Experience Requirements |
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Experience | - | |
Financing Options |
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In-House/3rd Party | In-House/3rd Party | |
Franchise Fees | No/Yes | -/- |
Start-up Costs | No/Yes | -/- |
Equipment | No/Yes | -/- |
Inventory | No/Yes | -/- |
Receivables | No/Yes | -/- |
Payroll | No/No | -/- |
Training & Support |
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Training | Ongoing assistance & classroom training available | - |
Support | Newsletter, Meetings, Grand opening, Internet, Security/safety procedures, Field operations/evaluations, Purchasing cooperatives | - |
Marketing | Co-op advertising, Ad slicks, Regional advertising | - |
Operations |
25% of all franchisees own more than one unit Number of employees needed to run franchised unit: 15 - 30
Absentee ownership of franchise is NOT allowed. (100% of current franchisees are owner/operators) | - |
Expansion Plans |
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US Expansion | Yes | - |
Canada Expansion | No | - |
International Expansion | No | - |
Blackjack Pizza was founded in 1983 by Vince Schmuhl. After working several years for Dominos Pizza, the founder felt that there was plenty of room for competitors in the fast growing pizza delivery business. At that time, Dominos Pizza was the only major player in the pizza delivery business in the Rocky Mountain region and he felt that customers would really appreciate an alternative to Dominos Pizza. The first Blackjack Pizza store was opened on June 29, 1983 in Federal Heights, CO. The second store opened in Greeley, CO in February of 1984. Vince continued to open new stores, mainly in the Denver Metro Area. By 1986, there were six corporate owned stores and one franchisee in operation. In 1988, Blackjack officially became a franchisor using the concept of an owner/operator franchisee at each store location. Several corporate stores were sold to franchisees, and other franchisees were added to the system through conversions of independent operators who saw the value in being part of Blackjack Pizza. We have continued to add franchise outlets to the system under a policy of slow, controlled growth. There are 45 stores in operation in four states.
Persona Wood Fired Pizzeria is the only "Create Your Own" concept of its kind that was developed by two Chefs - one classically trained and the other an Italian Pizzaiolo and World Pizza Champion. Persona's exceptional quality starts with our fresh and extremely high quality ingredients. We craft an authentic Neapolitan pizza from imported "00" flour imported from Naples, Italy. The vine ripe plum tomatoes grown for our tomato sauce are sourced from the San Joaquin Valley. Our hand-made meatballs, sausage and sauces have all won gold medal acclaim worldwide, and we think your taste buds will agree. You can choose from one of our chef inspired specialty pizzas or create your own with over 30 toppings to choose from. Our expert pizza makers will create your pizza just the way you like it. Your imagination and creativity is the only limit! Once your pizza assembly is complete, we bake it in one of our imported Italian Marra Forni wood fired ovens. At 800 degrees, 90 seconds is all it takes to produce a pizza that is crispy and chewy in the Neapolitan tradition. Craving something from the garden? Our freshly tossed salads are a great complement to your wood fired pizza. Our award- winning dressings are all made from scratch. Complete your experience with our rich gelato hand-made locally by an Austrian-trained gelato chef.