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Below is an in-depth analysis and side-by-side comparison of The Whole Child Learning Company vs School of Rock including start-up costs and fees, business experience requirements, training & support and financing options.
Start-Up Costs and Fees |
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Investment | $32,600 - $38,800 | $271,500 - $494,100 |
Franchise Fee | $17,500 | $49,900 |
Royalty Fee | 7% | 8% |
Advertising Fee | 1% | 3% |
Year Founded | 1996 | 1998 |
Year Franchised | 1999 | 2005 |
Term Of Agreement | 5 years | 10 years |
Term Of Agreement | 5 years | 10 years |
Renewal Fee | - | - |
Business Experience Requirements |
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Experience | - | |
Financing Options |
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In-House/3rd Party | In-House/3rd Party | |
Franchise Fees | Yes/No | -/- |
Start-up Costs | Yes/No | -/- |
Equipment | Yes/No | -/- |
Inventory | No/No | -/- |
Receivables | No/No | -/- |
Payroll | No/No | -/- |
Training & Support |
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Training | - | On-Site training in both the business and music instruction aspects of running your school at one of our three training schools On-The-Job Training: 5 hours Classroom Training: 25 hours Additional training as needed |
Support | Newsletter, Meetings, Toll-free phone line, Grand opening, Internet, Field operations/evaluations | Assistance in getting your school built including a nationwide network of real estate partners, design and construction standards and guidance, and contracting partners. A proprietary IT system to manage the school business Grand Opening and continued marketing support through plan development and execution, creative and collateral, PR, and A dedicated franchise operations director to work with you Ongoing new product and program development Discounts on equipment through our network of partners The only national network of rock music education schools. Purchasing Co-ops Newsletter Meetings/Conventions Toll-Free Line Grand Opening Online Support Security/Safety Procedures Field Operations Site Selection Proprietary Software Franchisee Intranet Platform |
Marketing | Co-op advertising, Regional advertising | Ad Templates National Media Regional Advertising SEO Website development Email marketing |
Operations |
Franchise can be run from home. 0% of all franchisees own more than one unit Number of employees needed to run franchised unit: 1 Absentee ownership of franchise is NOT allowed. (100% of current franchisees are owner/operators) | Absentee Ownership Allowed Number of Employees Required to Run: 14 - 21 |
Expansion Plans |
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US Expansion | - | Yes |
Canada Expansion | No | - |
International Expansion | Yes | Yes |
Noticing a lack of quality computer education programs for children, husband and wife Matt and Lindsay Barron founded The Whole Child Learning Co. in San Marcos, Texas, in 1996. Combining Lindsay's teaching experience with Matt's sales and marketing experience, they sold their computer education service to preschools, day-care centers and after-school programs.
In 1997, they changed the company's name to The Whole Child Learning Co. to reflect its expanded curriculum, including martial arts and physical movement classes. The company began franchising in 1999.
Seeking new franchisees in the following regions: U.S.A., Asia, Australia/New Zealand, Middle East, Europe (Eastern), Europe (Western), Central America, Canada, South America, Mexico