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Below is an in-depth analysis and side-by-side comparison of The Whole Child Learning Company vs Engineering for Kids including start-up costs and fees, business experience requirements, training & support and financing options.
Start-Up Costs and Fees |
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Investment | $32,600 - $38,800 | $27,250 - $93,700 |
Franchise Fee | $17,500 | $12,250 - $22,500 |
Royalty Fee | 7% | 7% |
Advertising Fee | 1% | 1% |
Year Founded | 1996 | 2009 |
Year Franchised | 1999 | 2011 |
Term Of Agreement | 5 years | 7 years |
Term Of Agreement | 5 years | 7 years |
Renewal Fee | - | - |
Business Experience Requirements |
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Experience | - | |
Financing Options |
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In-House/3rd Party | In-House/3rd Party | |
Franchise Fees | Yes/No | -/Yes |
Start-up Costs | Yes/No | -/Yes |
Equipment | Yes/No | -/Yes |
Inventory | No/No | -/Yes |
Receivables | No/No | -/Yes |
Payroll | No/No | -/Yes |
Training & Support |
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Training | - | We train you to be a successful Engineering for Kids director by requiring you to successfully complete our 3-day Engineering for Kids training at our corporate headquarters as well as a 2-Day On-Site teacher training at your location. We provide you with instruction and curriculum materials on all areas of operations, from a thorough review of the operations manual to hands-on classroom training. |
Support | Newsletter, Meetings, Toll-free phone line, Grand opening, Internet, Field operations/evaluations | Purchasing Co-ops Newsletter Meetings/Conventions Grand Opening Online Support Field Operations Proprietary Software Franchisee Intranet Platform |
Marketing | Co-op advertising, Regional advertising | Ad Templates Regional Advertising Social media Website development Email marketing Loyalty program/app |
Operations |
Franchise can be run from home. 0% of all franchisees own more than one unit Number of employees needed to run franchised unit: 1 Absentee ownership of franchise is NOT allowed. (100% of current franchisees are owner/operators) | Number of Employees Required to Run: 5 - 10 |
Expansion Plans |
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US Expansion | - | Yes |
Canada Expansion | No | - |
International Expansion | Yes | Yes |
Noticing a lack of quality computer education programs for children, husband and wife Matt and Lindsay Barron founded The Whole Child Learning Co. in San Marcos, Texas, in 1996. Combining Lindsay's teaching experience with Matt's sales and marketing experience, they sold their computer education service to preschools, day-care centers and after-school programs.
In 1997, they changed the company's name to The Whole Child Learning Co. to reflect its expanded curriculum, including martial arts and physical movement classes. The company began franchising in 1999.
Seeking new franchisees in the following regions: U.S.A., Asia, Australia/New Zealand, Middle East, Europe (Eastern), Europe (Western), Central America, Canada, South America, Mexico
Engineering for Kids offers a suite of programs for children ages 4 to 14 introducing them to science, technology, engineering and math through a variety of workshops all aimed at developing problem solving skills. Programs include after school programs, evening classes, in-school field trips, workshops, birthday parties, home-school programs, scouts workshops, and pre-school programs.
In order to impact as many youth as possible, Engineering for Kids began franchising as a way to spread the program across the country. Engineering for Kids presents a low-barrier opportunity with room to grow, as the brand plans to add between 50-60 new locations in 2013. Our franchisees share Roberts' passion for the program, understanding the need for STEM education.
An ideal Engineering for Kids franchisee is someone who is well connected in their community, a parent, or an individual who has a passion for educating children.