Great American Cookie Company vs Bruegger's Franchise Comparison

Below is an in-depth analysis and side-by-side comparison of Great American Cookie Company vs Bruegger's including start-up costs and fees, business experience requirements, training & support and financing options.

Start-Up Costs and Fees
	Great American Cookie Company Franchise	Bruegger's Franchise
Investment	$177,700 - $476,135	$389,600 - $591,600
Franchise Fee	$15,000 - $35,000	$30,000
Royalty Fee	6%	5%
Advertising Fee	1.5%	-
Year Founded	1977	1983
Year Franchised	1977	1993
Term Of Agreement	Concurrent with lease	10 years
Term Of Agreement	Concurrent with lease	10 years
Renewal Fee	-	25% of then-current franchise fee
Business Experience Requirements
	Great American Cookie Company Franchise	Bruegger's Franchise
Experience	Industry experience General business experience Marketing skills	Industry experience
Financing Options
	Great American Cookie Company Franchise	Bruegger's Franchise
	In-House/3rd Party	In-House/3rd Party
Franchise Fees	No/Yes	No/No
Start-up Costs	No/Yes	No/No
Equipment	No/Yes	No/No
Inventory	No/Yes	No/No
Receivables	No/No	No/No
Payroll	No/No	No/No
Training & Support
	Great American Cookie Company Franchise	Bruegger's Franchise
Training	On-The-Job Training: 37 hours Classroom Training: 36.5 hours	-
Support	Purchasing Co-ops Newsletter Meetings/Conventions Toll-Free Line Grand Opening Online Support Field Operations Site Selection	Grand opening, Field operations/evaluations
Marketing	Co-op Advertising Ad Templates National Media Regional Advertising Social media SEO Website development Email marketing Loyalty program/app	Ad slicks, Regional advertising
Operations	Absentee ownership of franchise is allowed.	Franchisees required to buy multiple units/master licenses; 95% of all franchisees own more than one unit Absentee ownership of franchise is allowed. (66% of current franchisees are owner/operators)
Expansion Plans
	Great American Cookie Company Franchise	Bruegger's Franchise
US Expansion	-	Yes
Canada Expansion	No	No
International Expansion	No	No

Company Overviews

About Great American Cookie Company

Beginning an establishment is an interest in your vocation AND your group! Don't you need to be the one to convey the treat cake to your neighborhood?

On August 24, 1998, Mrs. Fields Original Cookies Inc. procured the organization. Mrs. Fields Famous Brands incorporates The Original Cookie Company, Pretzel Time, Hot Sam, Pretzelmaker and Mrs. Fields Cookies

Franchisor is seeking new franchise units throughout the U.S., Africa, Asia, Australia/New Zealand, Canada, Central America, Middle East, Mexico, South America

Veteran Incentives  25% off first-store franchise fee

About Bruegger's

When Nord Brue and Mike Dressell started Bruegger's in 1983, they actually founded the retail bagel concept. Up until that point, bagels were considered mostly an ethnic food and were not known much outside of New York. At that time, less than one-third of Americans had ever tasted a bagel. From their home base in Burlington, Vermont, Brue and Dressell pioneered a new concept that expanded the traditional bagel bakery into a quick service bakery with premium specialty cream cheeses, custom-made sandwiches, signature soups and exceptional coffee. They worked with a professional bagel baker from New York City for 2 1/2 years to perfect their recipe and baking process. In 2004, Bruegger's welcomed new ownership and expanded beyond bagels into breads, wraps and other lunchtime menu items, and began updating bakeries to reflect the welcoming feel of a New England farmhouse-inspired bakery-cafe that Bruegger's has evolved into. Today, almost 40 years after the first Bruegger's opened in Troy, New York, there are almost 300 Bruegger's locations throughout the U.S., with more on the way.