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Below is an in-depth analysis and side-by-side comparison of Great American Cookie Company vs Ben's Soft Pretzels including start-up costs and fees, business experience requirements, training & support and financing options.
Start-Up Costs and Fees |
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Investment | $177,700 - $476,135 | $107,200 - $339,500 |
Franchise Fee | $15,000 - $35,000 | $30,000 |
Royalty Fee | 6% | 6% |
Advertising Fee | 1.5% | 1.5% |
Year Founded | 1977 | 2008 |
Year Franchised | 1977 | 2013 |
Term Of Agreement | Concurrent with lease | - |
Term Of Agreement | Concurrent with lease | - |
Renewal Fee | - | - |
Business Experience Requirements |
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Experience | - | |
Financing Options |
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In-House/3rd Party | In-House/3rd Party | |
Franchise Fees | No/Yes | -/Yes |
Start-up Costs | No/Yes | -/Yes |
Equipment | No/Yes | -/Yes |
Inventory | No/Yes | -/Yes |
Receivables | No/No | -/Yes |
Payroll | No/No | -/Yes |
Training & Support |
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Training | On-The-Job Training: 37 hours Classroom Training: 36.5 hours | As a Franchise Partner, you will receive many different forms of hands-on training. We focus on teaching you how to run your business, as well as, how to make our legendary Ben's Soft Pretzel products. We are here to help you every step of the way. * 101 Training (3-Days at Ben's Soft Pretzels University): We walk you through all of the important aspects of starting and managing a successful business. * Reality Training (5-Days at Ben's Soft Pretzels University). In this training we show you everything you need to know about making our delicious pretzel products. * In-Store Training (6-Days). We send a Pretzel Professor to your bakery for 6 days when you open your store to help train your staff in the art of perfect pretzel making. * On-Going Training. We offer multiple training opportunities throughout the year for both Franchise Partners and Bakery Managers. We also offer monthly Franchise Partners conference calls, an online forum, and weekly newsletter to keep you up-to-date with the latest happenings surrounding our business. |
Support | Purchasing Co-ops Newsletter Meetings/Conventions Toll-Free Line Grand Opening Online Support Field Operations Site Selection | Purchasing Co-ops Newsletter Meetings/Conventions Grand Opening Online Support Security/Safety Procedures Field Operations Site Selection Proprietary Software Franchisee Intranet Platform |
Marketing | Co-op Advertising Ad Templates National Media Regional Advertising Social media SEO Website development Email marketing Loyalty program/app | Here at Ben's Soft Pretzels we are fortunate to have a brand that customers L-O-V-E. Our easy-to-follow marketing programs allow franchise partners to focus their marketing efforts locally. We assist you in turning customers into raving pretzel-loving fans. From announcing the opening of your bakery, to planning your Grand Opening, to growing your brand online, we help our franchise partners every step of the way. We come along side you to create a finely-tuned marketing plan to connect with customers, influencers and community leaders near your bakery. Throughout the year we offer ongoing marketing training to keep up to speed with the most effective marketing tools and tactics. |
Operations |
Absentee ownership of franchise is allowed. | - |
Expansion Plans |
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US Expansion | - | Yes |
Canada Expansion | No | - |
International Expansion | No | Yes |
Beginning an establishment is an interest in your vocation AND your group! Don't you need to be the one to convey the treat cake to your neighborhood?