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Below is an in-depth analysis and side-by-side comparison of WSI Internet vs Adventures in Advertising including start-up costs and fees, business experience requirements, training & support and financing options.
Start-Up Costs and Fees |
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Investment | $64,450 - $94,550 | $35,000 |
Franchise Fee | $49,700 - $69,700 | $30,000 |
Royalty Fee | 10% | 6-8% |
Advertising Fee | - | - |
Year Founded | 1995 | 1980 |
Year Franchised | 1996 | 1994 |
Term Of Agreement | - | - |
Term Of Agreement | - | - |
Renewal Fee | - | - |
Business Experience Requirements |
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Experience | - | |
Financing Options |
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In-House/3rd Party | In-House/3rd Party | |
Franchise Fees | No/Yes | Yes/No |
Start-up Costs | No/Yes | No/No |
Equipment | No/No | No/No |
Inventory | No/No | No/No |
Receivables | No/No | No/No |
Payroll | No/No | No/No |
Training & Support |
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Training | Classroom Training: 42 hours | - |
Support | Purchasing Co-ops Newsletter Meetings/Conventions Toll-Free Line Online Support Field Operations Proprietary Software Franchisee Intranet Platform | - |
Marketing | National Media Regional Advertising Social media SEO Website development Email marketing | - |
Operations |
Franchise can be run from home. 10% of all franchisees own more than one unit Number of employees needed to run franchised unit: 1 Absentee ownership of franchise is NOT allowed. | - |
Expansion Plans |
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US Expansion | Yes | - |
Canada Expansion | No | No |
International Expansion | Yes | No |
Dan Carlson started Adventures in Advertising in 1982 in Seattle. The company acted as an independent distributor of logo merchandise, but soon moved into the design and consulting side of the promotional products business. Adventures in Advertising franchisees work with organizations and corporations, helping them put together marketing programs involving promotional items such as T-shirts, mouse pads and pens bearing their logos. Franchisees can run the business out of their homes, in an office or as an add-on to another business.