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Below is an in-depth analysis and side-by-side comparison of Buffalo Wild Wings vs CHOOKS including start-up costs and fees, business experience requirements, training & support and financing options.
Start-Up Costs and Fees |
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Investment | $2,695,100 - $4,244,300 | $300,615 |
Franchise Fee | $25,000 | $52,500 |
Royalty Fee | 5% | 4% |
Advertising Fee | 3.25% | 4% + 1% local |
Year Founded | 1982 | 1991 |
Year Franchised | 1991 | 1991 |
Term Of Agreement | 10 years | 5+5+5=15 |
Term Of Agreement | 10 years | 5+5+5=15 |
Renewal Fee | $5K | - |
Business Experience Requirements |
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Experience | - | |
Financing Options |
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In-House/3rd Party | In-House/3rd Party | |
Franchise Fees | No/No | -/- |
Start-up Costs | No/No | -/- |
Equipment | No/No | -/- |
Inventory | No/No | -/- |
Receivables | No/No | -/- |
Payroll | No/No | -/- |
Training & Support |
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Training | - | - |
Support | Newsletter, Meetings, Toll-free phone line, Grand opening, Internet, Security/safety procedures, Field operations/evaluations, Purchasing cooperatives | - |
Marketing | Co-op advertising, Ad slicks, National media, Regional advertising | - |
Operations |
Franchisees required to buy multiple units/master licenses; 50% of all franchisees own more than one unit Number of employees needed to run franchised unit: 40 - 60
Absentee ownership of franchise is NOT allowed. (80% of current franchisees are owner/operators) | - |
Expansion Plans |
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US Expansion | Yes | - |
Canada Expansion | No | No |
International Expansion | Yes | No |