Buffalo Wild Wings vs Submarina Franchise Comparison

Below is an in-depth analysis and side-by-side comparison of Buffalo Wild Wings vs Submarina including start-up costs and fees, business experience requirements, training & support and financing options.

Start-Up Costs and Fees
 
Buffalo Wild Wings Franchise
Submarina Franchise
Investment $2,695,100 - $4,244,300$161,818 - $334,118
Franchise Fee $25,000$25,000
Royalty Fee 5%-
Advertising Fee 3.25%-
Year Founded 1982-
Year Franchised 1991-
Term Of Agreement 10 years-
Term Of Agreement 10 years-
Renewal Fee $5K-


Business Experience Requirements
 
Buffalo Wild Wings Franchise
Submarina Franchise
Experience
  • General business experience
  • Track record of success
    		• -

    Financing Options
     
    Buffalo Wild Wings Franchise
    Submarina Franchise
      In-House/3rd PartyIn-House/3rd Party
    Franchise Fees No/No-/-
    Start-up Costs No/No-/-
    Equipment No/No-/-
    Inventory No/No-/-
    Receivables No/No-/-
    Payroll No/No-/-

    Training & Support
     
    Buffalo Wild Wings Franchise
    Submarina Franchise
    Training --
    Support Newsletter, Meetings, Toll-free phone line, Grand opening, Internet, Security/safety procedures, Field operations/evaluations, Purchasing cooperatives-
    Marketing Co-op advertising, Ad slicks, National media, Regional advertisingProfessionally designed advertising materials are provided to franchisees. Various types of print advertisements and in-store displays enhance the image and exposure of your restaurant. You will learn the most cost-effective ways of bringing in new customers and how to keep them coming back. We will help you implement a comprehensive Grand Opening promotional plan to start your restaurant in the right direction. Marketing allowances, or rebates, which manufacturers pay to Submarina are contributed to the Marketing and Promotional Fund and used for further promotion of all Submarina restaurants.
    Operations Franchisees required to buy multiple units/master licenses; 50% of all franchisees own more than one unit

    Number of employees needed to run franchised unit: 40 - 60

    Absentee ownership of franchise is NOT allowed. (80% of current franchisees are owner/operators)

    		-

    Expansion Plans
     
    Buffalo Wild Wings Franchise
    Submarina Franchise
    US Expansion Yes-
    Canada Expansion No-
    International Expansion Yes-

    Company Overviews

    About Buffalo Wild Wings

    Buffalo Wild Wings got its start in 1981 after Jim Disbrow and Scott Lowery moved from Buffalo, New York, to Kent, Ohio. Unable to find authentic Buffalo-style chicken wings in their new town, they decided to open up their own restaurant. Originally called Buffalo Wild Wings & Weck (see Kummelweck) from which the abbreviation BW3 was created, the restaurant became a franchise with over 350 locations across most states of the U.S. The company later changed its name to Buffalo Wild Wings and is no longer uses the short name BW3. The restaurant's theme is a sports bar / restaurant, and each location features multiple large screen televisions that are viewable from all seats. All locations also have game consoles devoted to NTN Trivia. Buffalo Wild Wings is best-known for its buffalo wings with 12 signature sauces. They also have a full menu featuring salads, appetizers, burgers, and specialty items.

    United States Franchising

    We require that our U.S. franchise candidates have a minimum of USD 750,000 in liquid assets and a net worth of USD 1.5 million. Additionally, there is a minimum commitment to develop at least 2 restaurants.

    International Franchising

    We require that our international franchise candidates have a minimum of USD 5 million in liquid assets and net worth of USD 10 million. Additionally, there is a minimum commitment to develop at least 10 restaurants.

    The total investment necessary to begin operation of a Buffalo Wild Wings Sports Bar franchise ranges from $2,695,100 to $4,244,300. This includes $10,000 to $55,000 that must be paid to the franchisor or an affiliate.
    If you sign an Area Development Agreement to develop multiple Buffalo Wild Wings Sports Bars, the total investment necessary to begin operation under the Area Development Agreement is $10,000 to $300,000. This includes $10,000 to $30,000 that must be paid to the franchisor or affiliate.

    #159 in Franchise 500 for 2020.



    About Submarina

    Once you qualify as a franchisee and become a licensee of the Submarina franchise system, we put our efforts into teaching you the Submarina system. Since the success of your franchise is mainly dependent on how well you follow our system, we are committed to you every step of the way. Our effective system of operation will give you the edge necessary to create a thriving business. The Submarina franchise program provides you the following support and assistance: *Financing *Site Selection and Lease Negotiations *Restaurant Design and Construction *Training and Operations Manual *Marketing Programs *Group Purchasing Power and Proprietary Products *New Product Development *Quality Control and Ongoing Support *Development Rights Program