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Below is an in-depth analysis and side-by-side comparison of Our Town America vs The School Communications Agency including start-up costs and fees, business experience requirements, training & support and financing options.
Start-Up Costs and Fees |
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Investment | $63,300 - $86,250 | $39,700 - $59,900 |
Franchise Fee | $47,500 | $30,000 - $40,000 |
Royalty Fee | 5% | 12% |
Advertising Fee | up to 1% | - |
Year Founded | 1972 | 2011 |
Year Franchised | 2004 | 2013 |
Term Of Agreement | 10 years | - |
Term Of Agreement | 10 years | - |
Renewal Fee | - | - |
Business Experience Requirements |
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Experience | Ad/Sales Experience | |
Financing Options |
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In-House/3rd Party | In-House/3rd Party | |
Franchise Fees | No/No | Yes/- |
Start-up Costs | No/No | -/- |
Equipment | No/No | -/- |
Inventory | No/No | -/- |
Receivables | No/No | -/- |
Payroll | No/No | -/- |
Training & Support |
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Training | On-The-Job Training: 40 hours Classroom Training: 40 hours Additional Training: At designated location | 16-20 hours of Classroom Training, 16 -24 hours of On Site Training. |
Support | Newsletter Meetings/Conventions Toll-Free Line Online Support Field Operations Proprietary Software Franchisee Intranet Platform | Field Support and ongoing remote support is provided along with many resources and tools. |
Marketing | Social media Email marketing Loyalty program/app | - |
Operations |
Franchise can be run from home.
Absentee ownership of franchise is NOT allowed. (100% of current franchisees are owner/operators) Number of Employees Required to Run: 1 | The franchise offered is a home based owner-operator model. The content for the newsletter is provided by the school or the Franchisors Library of Content and is placed into the newsletter by Franchisor. The franchisee sells advertising space in the newsletter, manages the school and business relationships and shares a portion of the revenue with the schools. |
Expansion Plans |
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US Expansion | Yes | Yes |
Canada Expansion | No | - |
International Expansion | No | - |
Join Our Winning Team!
For almost a decade, Our Town America has been a growing franchise organization that is now in the top 50 list for franchisee satisfaction according to Franchise Business Review. At Our Town America, we build business relationships with the best small businesses in the country. A franchisee is a person or group of individuals that is part of the Our Town America family. Located throughout the United States, they operate as an extension of our corporate office. Their goals are parallel to ours: help new movers adjust and feel welcomed into their community, and help local businesses gain new loyal and long-term customers every month.