Dunn Bros Coffee vs Williams Fresh Cafe Franchise Comparison
Below is an in-depth analysis and side-by-side comparison of Dunn Bros Coffee vs Williams Fresh Cafe including start-up costs and fees, business experience requirements, training & support and financing options.
Start-Up Costs and Fees |
| Investment |
$406,300 - $608,500 | $300,000 - And Up |
| Franchise Fee |
$37,500 | $35,000 |
| Royalty Fee |
5% | 6% |
| Advertising Fee |
3% | 1.5% |
| Year Founded |
1987 | 1993 |
| Year Franchised |
1994 | 1994 |
| Term Of Agreement |
10 years | - |
| Term Of Agreement |
10 years | - |
| Renewal Fee |
25% of current fee | - |
Business Experience Requirements |
| Experience |
General business experience | - |
Financing Options |
| |
In-House/3rd Party | In-House/3rd Party |
| Franchise Fees |
No/Yes | -/- |
| Start-up Costs |
No/No | -/- |
| Equipment |
No/No | -/- |
| Inventory |
No/No | -/- |
| Receivables |
No/No | -/- |
| Payroll |
No/No | -/- |
Training & Support |
| Training |
On-The-Job Training: 270-420 hours
Classroom Training: 46-61 hours
Additional Training: As needed
| - |
| Support |
Purchasing Co-ops
Newsletter
Meetings/Conventions
Toll-Free Line
Grand Opening
Online Support
Security/Safety Procedures
Field Operations
Site Selection
Franchisee Intranet Platform
| - |
| Marketing |
Ad Templates
National Media
Regional Advertising
Social media
SEO
Website development
Email marketing
Loyalty program/app
| - |
| Operations |
30% of all franchisees own more than one unit Number of employees needed to run franchised unit: 15
Absentee ownership will be considered, but is not preferred
Number of Employees Required to Run: 10 - 20 | - |
Expansion Plans |
| US Expansion |
No | - |
| Canada Expansion |
No | No |
| International Expansion |
No | No |
Company Overviews
About Dunn Bros Coffee
Dunn Bros Coffee was founded in 1987 by Ed and Dan Dunn, who opened their
first store in St. Paul, Minnesota. The second location opened in 1991
in downtown Minneapolis. Since then, Dunn Bros Coffee has expanded steadily, to
more than 70 locations, first to Texas in 2004, then to other states,
including Wisconsin, Iowa and Missouri, North and South Dakota,
Tennessee, Kansas, and Nebraska.
A Dunn Bros Coffee franchise is a surefire business opportunity. The support team at Dunn Bros Coffee has decades of experience and expertise in all aspects of successful coffee shop operations, construction, marketing and franchising. In fact, members of their team have been franchisees, so they know what others need to succeed. The franchise experience at Dunn Bros Coffee starts with the top-quality training and support, and Dunn Bros Coffee dedicates the resources to ensure franchisees’ receive the skills and knowledge they need to create the high standard Dunn Bros Coffee shop. After opening, Dunn Bros Coffee provide ongoing support with a franchise business manager, continual assistance with operations, and training in business management, customer service, merchandising and more.
Seeking new franchise units in Iowa, Kansas, Minnesota, Missouri, North Dakota, South Dakota, Tennessee, Texas and Wisconsin
Veteran Incentives 10% off franchise fee
About Williams Fresh Cafe
The Williams story begins in 1993, born as Williams Coffee Pub at its first
location in Stratford, Ontario. Quickly making its mark as the home of
quality food and beverages offering healthy choices served in and a
relaxing atmosphere, Williams has grown to become a recognized and
respected brand with over 25 locations across Ontario.
From the early riser looking for a specialty coffee or fresh baked
good, to the business lunch crowd, to dinner and dessert groups, Williams is the ideal meeting place for any occasion. Our unique
approach is our table service style combined with our delicious range of
menu items designed to meet consumer needs at all day parts. That’s
what differentiates us in the fast casual category!
A unique quick service concept, blending the best elements of a contemporary cafe, coffee bar and restaurant, all served in a warm relaxing atmosphere.
Williams is known as a meeting place with quick, modified table service and affordable pricing. In addition to our in-store menu that offers a wide variety of choices, including healthier alternatives, we also offer catering, drive-thru service and take-out service.
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