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Updated RecentlyBruegger's vs The Cheesecake Shop Franchise Comparison
Below is an in-depth analysis and side-by-side comparison of Bruegger's vs The Cheesecake Shop including start-up costs and fees, business experience requirements, training & support and financing options.
Start-Up Costs and Fees |
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| Investment | $389,600 - $591,600 | $150,000 - $700,000 |
| Franchise Fee | $30,000 | N/A |
| Royalty Fee | 5% | 9% |
| Advertising Fee | - | 2% |
| Year Founded | 1983 | 1992 |
| Year Franchised | 1993 | 1993 |
| Term Of Agreement | 10 years | 5 years |
| Term Of Agreement | 10 years | 5 years |
| Renewal Fee | 25% of then-current franchise fee | - |
Business Experience Requirements |
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| Experience | - | |
Financing Options |
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| In-House/3rd Party | In-House/3rd Party | |
| Franchise Fees | No/No | -/- |
| Start-up Costs | No/No | -/- |
| Equipment | No/No | -/- |
| Inventory | No/No | -/- |
| Receivables | No/No | -/- |
| Payroll | No/No | -/- |
Training & Support |
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| Training | - | Our initial training involves an intensive four week course and includes both theoretical and practical components. Once you complete your training course you can also call on the assistance of our skilled franchise business coaches and quality assurance team. These teams visit on a regular basis to provide guidance on how to improve the operation of your store. |
| Support | Grand opening, Field operations/evaluations | - |
| Marketing | Ad slicks, Regional advertising | - |
| Operations |
Franchisees required to buy multiple units/master licenses; 95% of all franchisees own more than one unit
Absentee ownership of franchise is allowed. (66% of current franchisees are owner/operators) | - |
Expansion Plans |
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| US Expansion | Yes | - |
| Canada Expansion | No | - |
| International Expansion | No | - |
Company Overviews
About Bruegger's
When Nord Brue and Mike Dressell started Bruegger's in 1983, they actually founded the retail bagel concept. Up until that point, bagels were considered mostly an ethnic food and were not known much outside of New York. At that time, less than one-third of Americans had ever tasted a bagel. From their home base in Burlington, Vermont, Brue and Dressell pioneered a new concept that expanded the traditional bagel bakery into a quick service bakery with premium specialty cream cheeses, custom-made sandwiches, signature soups and exceptional coffee. They worked with a professional bagel baker from New York City for 2 1/2 years to perfect their recipe and baking process. In 2004, Bruegger's welcomed new ownership and expanded beyond bagels into breads, wraps and other lunchtime menu items, and began updating bakeries to reflect the welcoming feel of a New England farmhouse-inspired bakery-cafe that Bruegger's has evolved into. Today, almost 40 years after the first Bruegger's opened in Troy, New York, there are almost 300 Bruegger's locations throughout the U.S., with more on the way.
About The Cheesecake Shop
Become a part of Australia's sweetest franchise Starting in your own business from scratch can be a very daunting experience. Increasingly people in search of an independent lifestyle and self employment choose franchising to minimise the commercial risks and to gain financial security through a known brand with a proven successful business model. The Cheesecake Shop is an iconic Australian brand which automatically brings with it huge national consumer awareness from which you benefit the day you join our franchise network. The value of joining The Cheesecake Shop is in our successful and proven franchise model, our 20 year history, 200 stores internationally and the 4 million cakes we sell every year. The reason for The Cheesecake Shops continuing success is a combination of our store level operating systems, franchisee support and training, business coaching and centralised purchasing power. These combine to produce an evolving, innovative, sustainable and relevant retail offer that keeps our customers coming back for years.