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Below is an in-depth analysis and side-by-side comparison of Bruegger's vs Noah's New York Bagels including start-up costs and fees, business experience requirements, training & support and financing options.
Start-Up Costs and Fees |
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Investment | $389,600 - $591,600 | N/A |
Franchise Fee | $30,000 | N/A |
Royalty Fee | 5% | - |
Advertising Fee | - | - |
Year Founded | 1983 | - |
Year Franchised | 1993 | - |
Term Of Agreement | 10 years | - |
Term Of Agreement | 10 years | - |
Renewal Fee | 25% of then-current franchise fee | - |
Business Experience Requirements |
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Experience | - | |
Financing Options |
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In-House/3rd Party | In-House/3rd Party | |
Franchise Fees | No/No | -/- |
Start-up Costs | No/No | -/- |
Equipment | No/No | -/- |
Inventory | No/No | -/- |
Receivables | No/No | -/- |
Payroll | No/No | -/- |
Training & Support |
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Training | - | - |
Support | Grand opening, Field operations/evaluations | - |
Marketing | Ad slicks, Regional advertising | - |
Operations |
Franchisees required to buy multiple units/master licenses; 95% of all franchisees own more than one unit
Absentee ownership of franchise is allowed. (66% of current franchisees are owner/operators) | - |
Expansion Plans |
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US Expansion | Yes | - |
Canada Expansion | No | - |
International Expansion | No | - |
When Nord Brue and Mike Dressell started Bruegger's in 1983, they actually founded the retail bagel concept. Up until that point, bagels were considered mostly an ethnic food and were not known much outside of New York. At that time, less than one-third of Americans had ever tasted a bagel. From their home base in Burlington, Vermont, Brue and Dressell pioneered a new concept that expanded the traditional bagel bakery into a quick service bakery with premium specialty cream cheeses, custom-made sandwiches, signature soups and exceptional coffee. They worked with a professional bagel baker from New York City for 2 1/2 years to perfect their recipe and baking process. In 2004, Bruegger's welcomed new ownership and expanded beyond bagels into breads, wraps and other lunchtime menu items, and began updating bakeries to reflect the welcoming feel of a New England farmhouse-inspired bakery-cafe that Bruegger's has evolved into. Today, almost 40 years after the first Bruegger's opened in Troy, New York, there are almost 300 Bruegger's locations throughout the U.S., with more on the way.
In 1989, an entrepreneur with just the right amount of chutzpah dreamed of bringing a taste of his native New York to the Berkeley, California neighborhood he called home. With that, Noah’s New York Bagels introduced the West Coast to high quality, fresh-baked New York-style bagels for the first time. At Noah’s, we believe every bagel should be fresh-baked and that ingredients matter. Our dedication to quality includes cage-free eggs, thick-cut bacon, and bagels made of dough that starts with simple ingredients: flour, water, brown sugar, salt and yeast.
We guarantee two things: first, a box of our fresh-baked bagels will be gone in a New York minute. Second, we are committed to serving food you feel good about eating, so that your best days start at Noah’s.