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Below is an in-depth analysis and side-by-side comparison of Bruegger's vs The Fractured Prune including start-up costs and fees, business experience requirements, training & support and financing options.
Start-Up Costs and Fees |
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Investment | $389,600 - $591,600 | $143,950 - $270,450 |
Franchise Fee | $30,000 | $27,500 |
Royalty Fee | 5% | 5% |
Advertising Fee | - | 1% |
Year Founded | 1983 | - |
Year Franchised | 1993 | - |
Term Of Agreement | 10 years | - |
Term Of Agreement | 10 years | - |
Renewal Fee | 25% of then-current franchise fee | - |
Business Experience Requirements |
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Experience | - | |
Financing Options |
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In-House/3rd Party | In-House/3rd Party | |
Franchise Fees | No/No | -/- |
Start-up Costs | No/No | -/- |
Equipment | No/No | -/- |
Inventory | No/No | -/- |
Receivables | No/No | -/- |
Payroll | No/No | -/- |
Training & Support |
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Training | - | - |
Support | Grand opening, Field operations/evaluations | - |
Marketing | Ad slicks, Regional advertising | - |
Operations |
Franchisees required to buy multiple units/master licenses; 95% of all franchisees own more than one unit
Absentee ownership of franchise is allowed. (66% of current franchisees are owner/operators) | - |
Expansion Plans |
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US Expansion | Yes | - |
Canada Expansion | No | - |
International Expansion | No | - |
When Nord Brue and Mike Dressell started Bruegger's in 1983, they actually founded the retail bagel concept. Up until that point, bagels were considered mostly an ethnic food and were not known much outside of New York. At that time, less than one-third of Americans had ever tasted a bagel. From their home base in Burlington, Vermont, Brue and Dressell pioneered a new concept that expanded the traditional bagel bakery into a quick service bakery with premium specialty cream cheeses, custom-made sandwiches, signature soups and exceptional coffee. They worked with a professional bagel baker from New York City for 2 1/2 years to perfect their recipe and baking process. In 2004, Bruegger's welcomed new ownership and expanded beyond bagels into breads, wraps and other lunchtime menu items, and began updating bakeries to reflect the welcoming feel of a New England farmhouse-inspired bakery-cafe that Bruegger's has evolved into. Today, almost 40 years after the first Bruegger's opened in Troy, New York, there are almost 300 Bruegger's locations throughout the U.S., with more on the way.
The FRACTURED PRUNE has been an Ocean City, MD landmark for 30 years. It has been a tradition for many donut lovers far and wide. These donut lovers line up in the early morning, around the block in the anticipation of creating and tasting their own creation.
The FRACTURED PRUNE DONUT SHOPPE is a Specialty shop for donuts. What makes these just so special is the way they are created by you. "You create em, we make em!" Our donuts come out hot and crispy on the outside and light and moist on the inside. We then take the donuts and dip them in any one of our homemade glazes of your choice, which you can top with an assortment of delectable toppings.
These donuts are loved by kids of all ages. There is nothing sweeter than being able to create and have a HOT DONUT at anytime of the day.
Many inquiries have been made to expand our locations, so that the donuts could be more than a tradition for people. They could be an everyday indulgence.
So with great pride, we have decided to franchise. If you are interested in owning what we believe will be the next fastest growing franchise in the coming year, feel free to fill out the Questionnaire.
To request additional information on this opportunity, please contact us.