Bruegger's vs Cupcakes Franchise Comparison

Below is an in-depth analysis and side-by-side comparison of Bruegger's vs Cupcakes including start-up costs and fees, business experience requirements, training & support and financing options.

Start-Up Costs and Fees

 
Bruegger's Franchise
Cupcakes Franchise
Investment $389,600 - $591,600$267,500 - $381,000
Franchise Fee $30,000$50,000
Royalty Fee 5%-
Advertising Fee --
Year Founded 19832002
Year Franchised 19932008
Term Of Agreement 10 years-
Term Of Agreement 10 years-
Renewal Fee 25% of then-current franchise fee-


Business Experience Requirements

 
Bruegger's Franchise
Cupcakes Franchise
Experience
  • Industry experience
  • -

    Financing Options

     
    Bruegger's Franchise
    Cupcakes Franchise
      In-House/3rd PartyIn-House/3rd Party
    Franchise Fees No/No-/-
    Start-up Costs No/No-/-
    Equipment No/No-/-
    Inventory No/No-/-
    Receivables No/No-/-
    Payroll No/No-/-

    Training & Support

     
    Bruegger's Franchise
    Cupcakes Franchise
    Training --
    Support Grand opening, Field operations/evaluations-
    Marketing Ad slicks, Regional advertising-
    Operations Franchisees required to buy multiple units/master licenses; 95% of all franchisees own more than one unit

    Absentee ownership of franchise is allowed. (66% of current franchisees are owner/operators)

    -

    Expansion Plans

     
    Bruegger's Franchise
    Cupcakes Franchise
    US Expansion YesYes
    Canada Expansion NoYes
    International Expansion No-

    Company Overviews

    About Bruegger's

    When Nord Brue and Mike Dressell started Bruegger's in 1983, they actually founded the retail bagel concept. Up until that point, bagels were considered mostly an ethnic food and were not known much outside of New York. At that time, less than one-third of Americans had ever tasted a bagel. From their home base in Burlington, Vermont, Brue and Dressell pioneered a new concept that expanded the traditional bagel bakery into a quick service bakery with premium specialty cream cheeses, custom-made sandwiches, signature soups and exceptional coffee. They worked with a professional bagel baker from New York City for 2 1/2 years to perfect their recipe and baking process. In 2004, Bruegger's welcomed new ownership and expanded beyond bagels into breads, wraps and other lunchtime menu items, and began updating bakeries to reflect the welcoming feel of a New England farmhouse-inspired bakery-cafe that Bruegger's has evolved into. Today, almost 40 years after the first Bruegger's opened in Troy, New York, there are almost 300 Bruegger's locations throughout the U.S., with more on the way.

    About Cupcakes

    Cupcakes is the original cupcakes bakery. Cupcakes has been baking fresh daily, cupcakes, cakes and other baked goods, since 2002. In only 6 years, Cupcakes by Heather & Lori has become a leader in the cupcakes retail bakery industry. Cupcakes is now seeking strong potential candidates for franchise and area development for national and USA expansion. The objective is to establish Cupcakes Bakeries in strategically chosen urban markets throughout North America and beyond.