Bruegger's vs Cookie Man Franchise Comparison

Below is an in-depth analysis and side-by-side comparison of Bruegger's vs Cookie Man including start-up costs and fees, business experience requirements, training & support and financing options.

Start-Up Costs and Fees
 
Bruegger's Franchise
Cookie Man Franchise
Investment $389,600 - $591,600$250,000
Franchise Fee $30,000N/A
Royalty Fee 5%0
Advertising Fee --
Year Founded 19831958
Year Franchised 19930
Term Of Agreement 10 years-
Term Of Agreement 10 years-
Renewal Fee 25% of then-current franchise fee-


Business Experience Requirements
 
Bruegger's Franchise
Cookie Man Franchise
Experience
  • Industry experience
    		• -

    Financing Options
     
    Bruegger's Franchise
    Cookie Man Franchise
      In-House/3rd PartyIn-House/3rd Party
    Franchise Fees No/No-/-
    Start-up Costs No/No-/-
    Equipment No/No-/-
    Inventory No/No-/-
    Receivables No/No-/-
    Payroll No/No-/-

    Training & Support
     
    Bruegger's Franchise
    Cookie Man Franchise
    Training --
    Support Grand opening, Field operations/evaluations-
    Marketing Ad slicks, Regional advertising-
    Operations Franchisees required to buy multiple units/master licenses; 95% of all franchisees own more than one unit

    Absentee ownership of franchise is allowed. (66% of current franchisees are owner/operators)

    		-

    Expansion Plans
     
    Bruegger's Franchise
    Cookie Man Franchise
    US Expansion Yes-
    Canada Expansion No-
    International Expansion NoYes

    Company Overviews

    About Bruegger's

    When Nord Brue and Mike Dressell started Bruegger's in 1983, they actually founded the retail bagel concept. Up until that point, bagels were considered mostly an ethnic food and were not known much outside of New York. At that time, less than one-third of Americans had ever tasted a bagel. From their home base in Burlington, Vermont, Brue and Dressell pioneered a new concept that expanded the traditional bagel bakery into a quick service bakery with premium specialty cream cheeses, custom-made sandwiches, signature soups and exceptional coffee. They worked with a professional bagel baker from New York City for 2 1/2 years to perfect their recipe and baking process. In 2004, Bruegger's welcomed new ownership and expanded beyond bagels into breads, wraps and other lunchtime menu items, and began updating bakeries to reflect the welcoming feel of a New England farmhouse-inspired bakery-cafe that Bruegger's has evolved into. Today, almost 40 years after the first Bruegger's opened in Troy, New York, there are almost 300 Bruegger's locations throughout the U.S., with more on the way.

    About Cookie Man

    Why a Cookie Man Franchise? * The COOKIE MAN retailing concept is a 100% all-Australian business, which was first started in 1958. * Cookie Man Pty Ltd is a member of the FRANCHISING COUNCIL OF AUSTRALIA. * COOKIE MAN's unique fresh-bake concept provides aroma and animation at point-of-sale and thus consumer appeal in a world where freshness of product is ever more important. * The unique COOKIE MAN ovens are designed and manufactured in Australia, exclusively for Cookie Man Pty Ltd.
    The COOKIE MAN ovens are simple to operate and full training is provided.
    What can I expect from Cookie Man? * Cookie Man provides a comprehensive franchise support system. Part of this system includes on-site training as well as provision of a detailed Operations, Training and HACCP Manual. These manuals mirror the training program we have structured, and covers most aspects of day-to-day business operation including selling skills, merchandising techniques, quality standards, product knowledge etc. * Ongoing marketing and technical support are provided. * Being part of a franchise chain which is now successful in other countries. What makes Cookie Man different from other similar franchises? * No ongoing royalties. All products with the exception of cold drinks and milk are sourced from the centralised Cookie Man warehouse and products are generally exclusive to the Cookie Man outlets. * Most existing and all new Cookie Man outlets serve espresso coffee and cold drinks. Our preference is to also incorporate tables and chairs for coffee customers to relax and be in a comfortable surrounding. * National contract & preferred supplier arrangement with Coca cola and National Foods (for Pura Milk and other dairy products) * We have been around for 50+ years, so history tells a story about survival and the strength of our retail offer.