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Below is an in-depth analysis and side-by-side comparison of Bruegger's vs Yummy Cupcakes including start-up costs and fees, business experience requirements, training & support and financing options.
Start-Up Costs and Fees |
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Investment | $389,600 - $591,600 | $185,679 - $325,665 |
Franchise Fee | $30,000 | $35,000 |
Royalty Fee | 5% | 5% |
Advertising Fee | - | 1% |
Year Founded | 1983 | 2004 |
Year Franchised | 1993 | 2011 |
Term Of Agreement | 10 years | 10 years |
Term Of Agreement | 10 years | 10 years |
Renewal Fee | 25% of then-current franchise fee | - |
Business Experience Requirements |
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Experience | The enjoyment of working in your community, being a contributing community small business and supporting your community. A pride of ownership and sense of social responsibility. If you have the enthusiasm, drive and commitment to growing your own empire, we want to talk with you. |
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Financing Options |
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In-House/3rd Party | In-House/3rd Party | |
Franchise Fees | No/No | -/- |
Start-up Costs | No/No | -/- |
Equipment | No/No | -/- |
Inventory | No/No | -/- |
Receivables | No/No | -/- |
Payroll | No/No | -/- |
Training & Support |
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Training | - | - |
Support | Grand opening, Field operations/evaluations | Yummy Cupcakes will provide you with all the tools you will need in your business. *Local and national marketing to include sales, advertising, promotions, public relations as well as local and national press *Training programs, on-going seminars and conferences *On-site staff to assist with store openings *Marketing manuals to assist you in the day-to-day marketing of your business *A team of Yummy Cupcakes professionals specifically dedicated to supporting your ongoing growth and success |
Marketing | Ad slicks, Regional advertising | - |
Operations |
Franchisees required to buy multiple units/master licenses; 95% of all franchisees own more than one unit
Absentee ownership of franchise is allowed. (66% of current franchisees are owner/operators) | - |
Expansion Plans |
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US Expansion | Yes | Yes |
Canada Expansion | No | - |
International Expansion | No | Yes |
When Nord Brue and Mike Dressell started Bruegger's in 1983, they actually founded the retail bagel concept. Up until that point, bagels were considered mostly an ethnic food and were not known much outside of New York. At that time, less than one-third of Americans had ever tasted a bagel. From their home base in Burlington, Vermont, Brue and Dressell pioneered a new concept that expanded the traditional bagel bakery into a quick service bakery with premium specialty cream cheeses, custom-made sandwiches, signature soups and exceptional coffee. They worked with a professional bagel baker from New York City for 2 1/2 years to perfect their recipe and baking process. In 2004, Bruegger's welcomed new ownership and expanded beyond bagels into breads, wraps and other lunchtime menu items, and began updating bakeries to reflect the welcoming feel of a New England farmhouse-inspired bakery-cafe that Bruegger's has evolved into. Today, almost 40 years after the first Bruegger's opened in Troy, New York, there are almost 300 Bruegger's locations throughout the U.S., with more on the way.