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Updated RecentlyBruegger's vs Gigi's Cupcakes Franchise Comparison
Below is an in-depth analysis and side-by-side comparison of Bruegger's vs Gigi's Cupcakes including start-up costs and fees, business experience requirements, training & support and financing options.
Start-Up Costs and Fees |
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| Investment | $389,600 - $591,600 | $226,700 - $425,500 |
| Franchise Fee | $30,000 | $35,000 |
| Royalty Fee | 5% | 5% |
| Advertising Fee | - | 2.5% |
| Year Founded | 1983 | 2007 |
| Year Franchised | 1993 | 2008 |
| Term Of Agreement | 10 years | 10 years |
| Term Of Agreement | 10 years | 10 years |
| Renewal Fee | 25% of then-current franchise fee | - |
Business Experience Requirements |
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| Experience | You will need prior experience in running a business, preferably retail. Passion - We want you to be excited and enthusiastic about owning a cupcake shop. Involvement - You are expected be involved in your business on a daily basis, because we find greater success with owners that are actively involved in the operation of their shop. This business requires real commitment, attention to detail, and hard work. |
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Financing Options |
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| In-House/3rd Party | In-House/3rd Party | |
| Franchise Fees | No/No | -/Yes |
| Start-up Costs | No/No | -/Yes |
| Equipment | No/No | -/Yes |
| Inventory | No/No | -/Yes |
| Receivables | No/No | -/Yes |
| Payroll | No/No | -/Yes |
Training & Support |
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| Training | - | On-The-Job Training: 91 hours Classroom Training: 52 hours |
| Support | Grand opening, Field operations/evaluations | Newsletter Meetings/Conventions Toll-Free Line Grand Opening Online Support Security/Safety Procedures Field Operations Site Selection Proprietary Software Franchisee Intranet Platform |
| Marketing | Ad slicks, Regional advertising | Ad Templates National Media Social media SEO Email marketing Loyalty program/app |
| Operations |
Franchisees required to buy multiple units/master licenses; 95% of all franchisees own more than one unit
Absentee ownership of franchise is allowed. (66% of current franchisees are owner/operators) | - |
Expansion Plans |
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| US Expansion | Yes | No |
| Canada Expansion | No | - |
| International Expansion | No | - |
Company Overviews
About Bruegger's
When Nord Brue and Mike Dressell started Bruegger's in 1983, they actually founded the retail bagel concept. Up until that point, bagels were considered mostly an ethnic food and were not known much outside of New York. At that time, less than one-third of Americans had ever tasted a bagel. From their home base in Burlington, Vermont, Brue and Dressell pioneered a new concept that expanded the traditional bagel bakery into a quick service bakery with premium specialty cream cheeses, custom-made sandwiches, signature soups and exceptional coffee. They worked with a professional bagel baker from New York City for 2 1/2 years to perfect their recipe and baking process. In 2004, Bruegger's welcomed new ownership and expanded beyond bagels into breads, wraps and other lunchtime menu items, and began updating bakeries to reflect the welcoming feel of a New England farmhouse-inspired bakery-cafe that Bruegger's has evolved into. Today, almost 40 years after the first Bruegger's opened in Troy, New York, there are almost 300 Bruegger's locations throughout the U.S., with more on the way.
About Gigi's Cupcakes
If you are looking for a great opportunity, and you have the business acumen and financial wherewithal, Gigi's Cupcakes may be the concept and opportunity you have been looking for. We have a business model that yields high volume sales with lower occupancy and build-out costs than what you might expect. We also have lower labor and food costs than typical food service franchises. All this adds up to an opportunity that can change your life. Gigi's is committed to making sure we choose the right people to join us in building Gigi's Cupcakes locations nationally. We have learned what it takes to be a successful Gigi's Cupcakes owner and have summarized those qualifications for your consideration: Capital Requirements - You will need liquid assets of approximately $100,000 and total net worth of $250,000. This can be done individually or with family members or investors that sign on with you. We will provide you with total support along the way including: Site selection Lease review and negotiation Design/Layout and Construction Equipment Sourcing Training Marketing Grand Opening support Ongoing marketing and operational support If you would like to arrange a meeting: For further information go to http://www.gigiscupcakesusa.com/becomeanowner or you could try http://www.thefranchisemall.com/request/